Madonna will launch Truth or Dare by Madonna, her debut fragrance, in March under arrangements with Coty. The fragrance is associated with her upcoming Truth or Dare lifestyle brand, and will be geared at women 25-45. Per Madonna,
I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well.
Truth or Dare was developed by perfumer Stephen Nilsen, and is described as a "white floral with a signature gourmand underneath"; notes include gardenia, tuberose, neroli, jasmine, benzoin, lily, vanilla, caramelized amber and musk.
Madonna Truth or Dare will be available in 30, 50 or 75 ml Eau de Parfum ($39-68) and in matching body products. It will be exclusive to Macy's on launch.
Update: see a review of Madonna Truth or Dare.