Habit Rouge L’Eau Posted by Robin on 25 October 2011 15 Comments A man and a horse for Guerlain Habit Rouge L'Eau.
It is a puzzle. Why is this ultra-groomed man in a tie out there messing with a horse?
But at least it wasn’t boring.
It looks as if they are evoking a trainer of sorts, ala Royal Lippizzaners – and in a lot of royal stables, head trainers, etc would be in that sort of attire. I got a sense of a ring, rather than an open space.
But perhaps I’m being a bit prosaic here…,,,got practical horse training on the brain right now
and…hey! at least he’s not nekkid! LOL! (if I never see another naked man/woman on a horse in a perfume ad that will be Just Fine By Me)
Hey, fine by me too!
I second the royal stables horse trainer interpretation as well. Also agree the lack of nudity is good although I imagine he might look quite good naked!
He just might!
The red coat (habit rouge) is a reference to the coat (pink in English) worn by fox hunters on horseback.
Yes, but this boy is not dressed for fox hunting!
Unless you’re referring to those “American foxes” that those “wild and crazy guys” (Steve Martin & Dan Akroyd) were looking for on SNL years ago.
Well, one of the earlier posters for Habit Rouge showed fox hunters, but these days hunting has negative connotations (totally justified, imo) – in Europe anyway – so they might not want to alienate potential buyers while still hinting at its meaning by showing a horse.
For those who are wondering: Fox hunting is very popular in Virginia, but in the US it is customary to leave the fox unharmed, the dogs being trained not to attack it.
Problem is, when he is being chased by those hounds, the fox doesn’t know he’s not going to be torn to pieces, does he? Anything that stresses a defenceless animal for sport is inhumane.
And fox hunting is extremely popular among a certain class of people in England and in other parts of Europe too. I gather public executions used to be very popular also.
that screengrab is worth gold
No kidding. Creepy!