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Habit Rouge L’Eau

Posted by Robin on 25 October 2011 15 Comments

A man and a horse for Guerlain Habit Rouge L'Eau.

Filed Under: perfume in the news
Tagged With: guerlain, video

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15 Comments

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  1. jonr951 says:
    25 October 2011 at 10:10 am

    Um….OK. Ha!

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    • Robin says:
      25 October 2011 at 10:59 am

      It is a puzzle. Why is this ultra-groomed man in a tie out there messing with a horse?

      But at least it wasn’t boring.

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      • Musette says:
        25 October 2011 at 11:43 am

        It looks as if they are evoking a trainer of sorts, ala Royal Lippizzaners – and in a lot of royal stables, head trainers, etc would be in that sort of attire. I got a sense of a ring, rather than an open space.

        But perhaps I’m being a bit prosaic here…,,,got practical horse training on the brain right now :-)

        xoA

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        • Musette says:
          25 October 2011 at 11:58 am

          and…hey! at least he’s not nekkid! LOL! (if I never see another naked man/woman on a horse in a perfume ad that will be Just Fine By Me)

          xo

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          • Robin says:
            25 October 2011 at 1:27 pm

            Hey, fine by me too!

  2. FragrantWitch says:
    25 October 2011 at 12:48 pm

    I second the royal stables horse trainer interpretation as well. Also agree the lack of nudity is good although I imagine he might look quite good naked! ;-)

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    • Robin says:
      25 October 2011 at 1:26 pm

      He just might!

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  3. Bela says:
    25 October 2011 at 12:50 pm

    The red coat (habit rouge) is a reference to the coat (pink in English) worn by fox hunters on horseback.

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    • Robin says:
      25 October 2011 at 1:26 pm

      Yes, but this boy is not dressed for fox hunting!

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      • faylene505 says:
        25 October 2011 at 2:20 pm

        Unless you’re referring to those “American foxes” that those “wild and crazy guys” (Steve Martin & Dan Akroyd) were looking for on SNL years ago. :-)

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      • Bela says:
        25 October 2011 at 4:12 pm

        Well, one of the earlier posters for Habit Rouge showed fox hunters, but these days hunting has negative connotations (totally justified, imo) – in Europe anyway – so they might not want to alienate potential buyers while still hinting at its meaning by showing a horse.

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        • mals86 says:
          25 October 2011 at 4:31 pm

          For those who are wondering: Fox hunting is very popular in Virginia, but in the US it is customary to leave the fox unharmed, the dogs being trained not to attack it.

          http://news.nationalgeographic.com/news/2002/05/0530_020532_fox.html

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          • Bela says:
            25 October 2011 at 6:45 pm

            Problem is, when he is being chased by those hounds, the fox doesn’t know he’s not going to be torn to pieces, does he? Anything that stresses a defenceless animal for sport is inhumane.

            And fox hunting is extremely popular among a certain class of people in England and in other parts of Europe too. I gather public executions used to be very popular also.

  4. prism says:
    25 October 2011 at 3:56 pm

    that screengrab is worth gold

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    • LaMaroc says:
      26 October 2011 at 11:00 am

      No kidding. Creepy!

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