• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Running wild

Posted by Robin on 17 August 2011 26 Comments

French actress Léa Seydoux does the Apache dance with her piano teacher for the new Prada Candy. Below the jump, le making of.

 

Filed Under: perfume in the news
Tagged With: prada, video

Advertisement


26 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. LaMaroc says:
    17 August 2011 at 10:23 am

    That literally made me lol! Very cute.

    Log in to Reply
    • LaMaroc says:
      17 August 2011 at 10:26 am

      Just read the Wiki entry on the Apache dance and that made me lol too! Vicious street gang or no, all I could imagine was West Side Story and Guys and Dolls.

      Log in to Reply
      • Jessica says:
        17 August 2011 at 11:16 am

        I remember reading that the author Margaret Mitchell, in her debutante years, shocked polite Atlanta society with a performance of the Apache dance at a ladies’ club! That was the first time I’d heard of it. Fantastic.

        Log in to Reply
        • Robin says:
          17 August 2011 at 12:46 pm

          Would love to see video of that!!

          Log in to Reply
          • Aparatchick says:
            17 August 2011 at 6:00 pm

            No video, but I was able to find a photo:

            http://www.go-star.com/antiquing/gone_with_the_wind.htm

            look about half way down the page on the right.

          • Robin says:
            17 August 2011 at 6:06 pm

            Excellent find, thank you!

        • LaMaroc says:
          17 August 2011 at 9:55 pm

          So cool! I love her even more, now.

          Log in to Reply
  2. violetnoir says:
    17 August 2011 at 11:22 am

    Cute commercial!

    I predict Candy will be a big hit, too. I got a sample on Saturday, and my daughter and I really liked it. I love benzoin, and this one has it in spades.

    Hugs!

    Log in to Reply
    • Absolute Scentualist says:
      17 August 2011 at 11:31 am

      I’m dying to try it and have been really excited about it ever since I read the article here. The original Prada is one of my ‘go to’ faves, but Candy just looks really nice as well. Does it feel Prada-ish at all?

      Log in to Reply
    • Robin says:
      17 August 2011 at 12:46 pm

      Hey you, nice to see you! I just reviewed it today — I like it too.

      Log in to Reply
      • Absolute Scentualist says:
        17 August 2011 at 9:16 pm

        Hi there! I’ve missed being able to swing by more often but only two and a half weeks until kids are back in school… Not that I’m counting or anything. 😉

        Yes, I came by to see site updates for today again just now (evening) and just noticed the review. Off to go read it and hope it doesn’t disappoint… Hugs.

        Log in to Reply
  3. Bear says:
    17 August 2011 at 11:58 am

    Bought this the other day, I like the name but it is a bit misleading.
    Candy is sweet for only the first hour and then it is all BENZOIN on a subtle musk base.
    I love benzoin so I had to have it, lasts all day, and I could even smell it on my skin after a shower. YMMV 🙂

    Log in to Reply
    • Robin says:
      17 August 2011 at 12:47 pm

      I don’t mind that it’s called Candy but it’s not (just) candy…it’s a cute name.

      Log in to Reply
  4. Kayliana says:
    17 August 2011 at 12:19 pm

    I was SO looking forward to this…I bought it and 3 days later I gave it away. Just not enough oomph. Puts you to sleep. The commercial is much more lively.

    Log in to Reply
    • Robin says:
      17 August 2011 at 12:47 pm

      Oh, too bad!!

      Log in to Reply
  5. Merlin says:
    17 August 2011 at 12:33 pm

    Fantastic ad! I had a big grin on my face by the end:) I love the tired scale being practised at the beginning, and then the electronic music taking-over and the explosion from the dutiful student to the near-violent-but-playful-too energy of the apache dancer. Also the colour scheme: flamboyant pink walls, lipstick and large-ish bloomers with the straight-laced black dress + suit. Altogether lovely!

    Log in to Reply
    • Robin says:
      17 August 2011 at 12:47 pm

      It’s definitely a fun ad — they did a good job.

      Log in to Reply
  6. daruma says:
    17 August 2011 at 1:00 pm

    I’ve never heard of the Apache dance but that appeared to involve tango steps – so basically, show tango with added violence.

    I’m intrigued by the fragrance and plan to try it.

    Log in to Reply
    • daruma says:
      17 August 2011 at 4:10 pm

      I should also add that as an abuse survivor, I actually found the ad a bit triggering, especially the bit where each person is flung violently against the wall.

      Log in to Reply
      • Robin says:
        17 August 2011 at 9:53 pm

        Oh, really sorry it bothered you.

        Log in to Reply
  7. AnnS says:
    17 August 2011 at 3:13 pm

    I had to keep the sound off while I’m watching this at work today. Silence doesn’t bode well for this ad. It looks very much like a 3 year old’s temper tantrum. Imagine a toy rather than that man, and well, it’s strangely similar. 😉

    Log in to Reply
  8. niche says:
    17 August 2011 at 7:27 pm

    The making of is as fun as the commercial. My gut reaction to this perfume was “Candy??? really? I don’t see Prada women as people who are enticed by things called Candy” And I do buy Prada clothes, bags, and shoes (as rare splurges). However, this commercial is fun and I can imagine myself wanting to do the same thing when I was a teenager practicing for piano examinations.

    Log in to Reply
    • LaMaroc says:
      17 August 2011 at 9:59 pm

      I still think this technically should have been released under the younger Miu Miu line but it probably will reach a wider audience with the name Prada attached to it.

      Log in to Reply
  9. Anne from Makeupwoot says:
    17 August 2011 at 7:40 pm

    Awww! This is definitely cute, especially since I don’t really ever like fragrance commercials.

    Log in to Reply
  10. Owen says:
    20 August 2011 at 10:49 am

    I love this advert 🙂 it made me smile. can’t wait to try Candy

    she spoke with an Italian or French or something accent the whole way through, then at the end “Prada Candy” in American accent :L too funny.

    Log in to Reply
    • Owen says:
      20 August 2011 at 10:55 am

      I noticed the model’s orange lips aswell, used on Prada runway shows

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

12 July ~ summer reading poll

 

 

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.