Kenzo will launch Madly Kenzo, a new feminine fragrance, in August. The floral perfume is reportedly bold and ultra-sensual, and is intended for 'madly free' women. The bottle was designed by Ron Arad and resembles his Unidentified Fragrance Object for Kenzo (2009).
Madly Kenzo was developed by perfumer Aurelien Guichard (who also worked on UFO); the notes include orange blossom, pink pepper, heliotrope, rose, frankincense, vanilla, cedar and musk.
Kenzo Madly Kenzo will be available in 30, 50 and 80 ml Eau de Parfum. (via prime-beaute)