Jo Malone will launch Wild Bluebell in September. The new fragrance for women reportedly "heralds a radical change of direction for the brand" under new creative director James Gager (also of MAC and La Mer).
Wild Bluebell was developed by perfumer Christine Nagel, and features notes of bluebell, clove, lily of the valley, rose, jasmine, white amber and musk.
Jo Malone Wild Bluebell will be available in 30 and 100 ml Cologne and in matching body products.
Update: see a review of Wild Bluebell.