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Still recovering

Posted by Robin on 31 May 2011 14 Comments

Some of us are still recovering from Ewan McGregor's unforgivable plug for Davidoff Somethingorother ("I find myself in an exhilarating journey" – presumably a journey straight to the bank). Even worse was the Chanel sheckel taken by McGregor's former singing mate, Nicole Kidman. It is a proven medical fact that just the memory of Kidman braying, "I'm a dancer! I love to dance!" still causes the innards of all sentient human beings to curl.

— Hadley Freeman of the Guardian on the new Justin Bieber Someday commercial. Read more at Justin Bieber's perfume ad: seduction by a child is wrong.

Filed Under: perfume in the news
Tagged With: celebrity perfumes, justin bieber

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14 Comments

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  1. LaMaroc says:
    31 May 2011 at 11:55 am

    I dunno, I can forgive Ewan McGregor of A LOT more than I can Little Lord Bieber. Plus, while lazily watching telly over the weekend, my retinas were scorched with more photos of he and Selena Gomez groping each other in very little clothing. I felt like I needed a cleansing hot shower and a double session with my therapist. And I wasn’t even watching the E! channel, this was a regular old network station. Gag.
    (On the other hand, the “sphincter relaxing’ factor was a total coffee spit-take for me. lol)

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    • Robin says:
      31 May 2011 at 12:24 pm

      The Ewan commercial, IMHO, is way less cringeworthy than the Nicole commercial. The Justin commercial I’ve already forgotten 🙂

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      • LaMaroc says:
        31 May 2011 at 12:37 pm

        I’m just biased because I have a massive crush on Ewan McGregor. 😛

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        • bloody frida says:
          31 May 2011 at 1:21 pm

          me too – I love this commercial 🙂

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  2. Dilana says:
    31 May 2011 at 12:29 pm

    Really, the ad shows two teenagers floating through space, in a romantic, but not explicitly sexual encounter. The young lady looks young, but so does Mr. Bieber.

    Is anyone really shocked that teenagers have thoughts other than slugging softdrinks and “teaching the world to sing?” The fantasy is on the rather innocent side, presumably, in keeping with Mr. Bieber’s public piety. You can sneer, but in some ways, this ad is more appealing than those hyperphotobrushed, nude but completely not actually human bodies in other perfume ads (GG, you know who you are).
    And yes, girls do fantasize about meeting their teen idol.

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    • LaMaroc says:
      31 May 2011 at 12:39 pm

      You know, I never fantasized about *me* meeting any of my teen idols. I always knew I was too mundane to interest a celebrity. But I did often fantasize about what it would be like to live their glamourous, jet-set lifestyle.

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  3. Jessica says:
    31 May 2011 at 1:29 pm

    Hadley Freeman, have you been reading my diary? My innards *do* curl every time I recall that dreadful Nicole Kidman commercial (and, worse yet, the “making of the commercial” commercial that may have been to blame for that whole trend in perfume marketing).

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    • Robin says:
      31 May 2011 at 4:07 pm

      She sounds completely absurd saying that particular line — it’s amazing.

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  4. Joe says:
    31 May 2011 at 1:49 pm

    Seduction by a child is one thing, but I see no need to “recover” from any fragrance plug by MacGregor or Kidman.

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    • klytaemnestra says:
      31 May 2011 at 3:03 pm

      Nor do I. I don’t remember the Ewan MacGregor one & the Nicole Kidman one was ridiculous but it was Baz Luhrmann who isn’t exactly known for his subtle grace. I can’t say that a perfume commercial has ever traumatized me so greatly that it’d take nearly a decade to ‘recover’ from. Ah cynicism & snark.

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    • Robin says:
      31 May 2011 at 4:07 pm

      I’m *sure* there is a fragrance commercial that required recovery. But can’t think offhand which.

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  5. AnnS says:
    31 May 2011 at 2:43 pm

    After reading this now all I want is for Smell Bent to make a fragrance called “Whiffy Plonk”. Great link to a clever piece.

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  6. RusticDove says:
    31 May 2011 at 3:52 pm

    I will happily watch Ewan McGregor in any commercial, selling anything. Unfortunately, I haven’t seen it and now I must go look it up on YouTube. haha

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  7. sheree.s says:
    1 June 2011 at 6:38 pm

    So, has this already been released in the U.S.? Living in Aust., I’ve managed to avoid most of the marketing, given we usually get things at least 9 months after they’re officially released; HOWEVER, that doesn’t stop eight trillion 12-year-olds traipsing in to work and saying “Do you have Justin Bieber’s perfume yet????” every second day until then. Ugh. THAT’S what’s scarring me.

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