• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Even angels will fall

Posted by Robin on 2 March 2011 16 Comments

Another silly from the folks at Axe.

Filed Under: perfume in the news
Tagged With: axe, video

Advertisement


16 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Dilana says:
    2 March 2011 at 8:50 am

    Looks like Axe is going for a slightly older demographic.

    Log in to Reply
    • Robin says:
      2 March 2011 at 9:42 am

      Maybe so…I hardly noticed, but no doubt you’re right.

      Log in to Reply
  2. sarahbeth says:
    2 March 2011 at 9:18 am

    Interesting.

    Log in to Reply
    • Robin says:
      2 March 2011 at 9:42 am

      I thought it was cute.

      Log in to Reply
  3. TallulahRose says:
    2 March 2011 at 9:23 am

    Saw this on tv last night… my 7 year old was trying to figure it out, and seemed very disappointed by the ending.

    Log in to Reply
    • Robin says:
      2 March 2011 at 9:43 am

      S/he was expecting something much better than silly boy w/ street bike, I’m sure!

      Log in to Reply
      • TallulahRose says:
        2 March 2011 at 10:10 am

        Yup, she just didn’t get what the angels could possibly want with that boy! ;-) …And she was expecting more of a story; she found the angels rather impressive.

        Log in to Reply
        • LaMaroc says:
          2 March 2011 at 11:07 am

          The angels were very impressive. Much better than the Victoria’s Secret “Angels”. True, the boy is unimpressive but I think wallflower boys are part of their main demographic. :) Now if that boy were Henry Cavill, I could see falling angels being an epidemic! lol (Sorry, been watching too much of The Tudors lately.)

          Log in to Reply
    • Erin says:
      2 March 2011 at 11:11 am

      I knew what was coming from Robin’s title and description and I was still disappointed, too! The production values were great, the angels were truly gorgeous (and some of them could actually act!) and I love the drama of the first fall, the flapping and the crash and the old lady weeping. It seems a shame to waste it all on some guy with deodorant spray…

      Log in to Reply
      • Robin says:
        2 March 2011 at 11:28 am

        Part of what is interesting to me about the Axe advertising is that clearly they’ve got plenty of $ to burn on advertising. The production values seem better than that for many of your more expensive fragrances.

        Log in to Reply
        • kaos.geo says:
          3 March 2011 at 4:25 am

          I love this commercial as the setting looks typically italian-mediterranean.. what my grandfather’s village must look like now.

          I think it is fine and it borthers in the melodramatic.. perhaps not to all, but to me the part with the angels falling heavily into the ground and the italian lady that looks like my aunt assumpta’s neighboor tearing up… well it looks like an end-of-days kind of movie trailer!!! got me worried the first time (sorry it’s the Catholic upbringing!) :-)

          Log in to Reply
          • kaos.geo says:
            3 March 2011 at 4:26 am

            borthers=borders .

  4. Owen says:
    2 March 2011 at 11:37 am

    huh? “Axe” is called Lynx in the UK :S
    I like the advert

    Log in to Reply
  5. faintlymacabre says:
    2 March 2011 at 9:09 pm

    I’d be more interested in procuring one of those angels’ dresses than the boy, but this was more enjoyable than other things that Axe has come up with. I especially liked the heavenly choir singing Air’s ‘Sexy Boy.’

    Log in to Reply
  6. Merlin says:
    3 March 2011 at 2:53 pm

    Loved the ad – but couldn’t they find a male with ANY presence?

    Log in to Reply
  7. Ariel says:
    6 April 2011 at 3:54 pm

    Adored the ad – except for the cologne. It has great premise, beautiful shooting; I just wish it wasn’t for a deoderant that can knock me out at 100 meters.

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "TiL and Francis Kurkdjian create fragrance with objectified soothing effects" (premiumbeautynews) https://t.co/DaqLuB1eqi, 8 hours ago
  • Updated info on Lancôme Mille et Une Roses Le Domaine de la Rose https://t.co/StmscKNfRh https://t.co/tG6k4rOfRF, 10 hours ago
  • Chance Eau Tendre music box! https://t.co/A3CTrmoaDn https://t.co/zPzMpWFjah, 11 hours ago
  • "Part 2: Christophe Laudamiel on Perfumery's State of Affairs" (beautymatter) https://t.co/gTic0fOsdW, 12 hours ago
  • "A rare look at the most exclusive fragrances" (ceo mag) https://t.co/c7M8Pz6MPq, 12 hours ago

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

6 July ~ damage poll

9 July ~ summer reading poll

TBA September ~ fall swapmeet

TBA October ~ fall splitmeet

List of upcoming Friday projects

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2022 Now Smell This. All rights reserved.