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I want to be fashion.

Posted by Robin on 24 November 2010 22 Comments

Vogue Nippon fashion editor-at-large Anna Dello Russo dances around one of her Milan apartments (she reportedly lives in one and her clothes live in another) for her upcoming fragrance release. It was originally called Anna Dello Russo Beyond, but looks like it's now The Scent of Anna Dello Russo.

Filed Under: perfume in the news
Tagged With: anna dello russo, video

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22 Comments

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  1. 50_Roses says:
    24 November 2010 at 10:42 am

    ??????????

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    • Robin says:
      24 November 2010 at 11:06 am

      She has become a real icon amongst fashion bloggers…that is about all I know.

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      • 50_Roses says:
        24 November 2010 at 11:36 am

        Actually, I meant that the whole thing had me scratching my head. Was that supposed to make me want to buy the perfume? And what was it about? Even the ones I don’t like usually at least have some sort of coherent story to tell or point to make.

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        • Robin says:
          24 November 2010 at 12:39 pm

          Of course I may turn out to be way off base, but my guess is that there will be little effort to market this to the general public. She is famous in fashion circles, and I’m guessing this ad will charm people in that circle, and that many of them will buy this (and probably would have even w/o the ad, and regardless of what it smells like).

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  2. prism says:
    24 November 2010 at 11:04 am

    Eau de ‘inappropriately dressed granny, holding onto her youth, which was in the late 50s/60s’

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    • Robin says:
      24 November 2010 at 11:08 am

      Hey, she was born in 62 — she’s not that old!

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      • prism says:
        25 November 2010 at 9:16 am

        lol, i know. but she didn’t age well and is always prancing around in super low cleavage, super tight dresses, exposing pretty much everything saggy about her. i think from a certain age on, a little bit of proper support and coverage would be more appropriate.

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  3. FragrantWitch says:
    24 November 2010 at 12:53 pm

    Well, I didn’t mind the advert but I think she often looks ridiculous. It’s like SJP – she looks like she got dressed in the dark. If that makes me uncool, so be it – I’ll stick with a vintage column dress any day! :-)

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    • Robin says:
      24 November 2010 at 1:50 pm

      HA…I often think she looks a little silly too, but fashion people would probably often think that I *smell* silly, so I say to each his own ;-)

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  4. Bear says:
    24 November 2010 at 1:03 pm

    Casswell-Massey had a shoe-shaped perfume bottle about 10 years ago. Have there been others?
    To answer my own question, I seem to recall bottles circa ’30s or ’40s with this kitschy theme.
    She reminds me of the fashion editor who always has the front of her hair pinned in a ridiculous-looking loop on top of her head.
    British…. Susan something or other ;)

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    • Alyssa says:
      24 November 2010 at 1:32 pm

      Suzy Menkes.

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    • 50_Roses says:
      24 November 2010 at 1:38 pm

      I have that shoe-shaped Caswell-Massey bottle. I thought it was cute and actually bought the perfume unsniffed just to get the bottle (fortunately, I like the perfume–it was Casma). There are whole books devoted to antique perfume bottles, and some of them were quite imaginative and elaborate.

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  5. RusticDove says:
    24 November 2010 at 1:07 pm

    It’s just a self indulgent little frivolous fluff of an ad isn’t it? But I’m okay with that. :-D

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    • kaos.geo says:
      24 November 2010 at 4:25 pm

      I agree, but she sure looks a bit off… I mean in Lolcat speak… she realli bringz on teh crazy! :-)

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      • RusticDove says:
        24 November 2010 at 4:48 pm

        haha Indeed – she’s a quirky one!

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  6. 50_Roses says:
    24 November 2010 at 5:04 pm

    Actually, I wouldn’t mind having that apartment.

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  7. faintlymacabre says:
    25 November 2010 at 6:08 am

    It’s an interesting choice of music. “Toast for the douchebags”?

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  8. Owen says:
    25 November 2010 at 4:28 pm

    where is Nippon ? is Nippon a even a place ?
    and that can’t really be her actual apartment, it looks so dark and dingy. and the bottle is kind of creepy and disturbing.

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    • Robin says:
      25 November 2010 at 10:46 pm

      It is the Japanese name for what we call Japan

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  9. griff says:
    27 November 2010 at 3:02 pm

    well, we now know she isn’t a dancer.

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  10. niche says:
    2 December 2010 at 2:26 am

    lol, clearly no one here realizes that she is a huge huge star in the fashion blogger world. And this is the dress she wore to the Vogue Paris masquerade party near the end of Paris Spring 2011 Fashion Week. It was also on nearly every fashion blog in the world. Plus she is famous for wearing fashion as it was represented on the runway, no matter how ridiculous or inappropriate it may seem. Which is always exciting in the fashion world. She also has a real job as editor at large and creative consultant of Vogue Nippon (one of the more major Vogue publications).

    And while her home is similar in style (lots of gold and frienze – italia rich people style), this is actually her closet aka separate apartment. That I think is ridiculous and quite envy worthy.

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  11. niche says:
    2 December 2010 at 2:27 am

    and I have seen lots of blog posts and articles about ADR(even in NYTimes) and this perfume….BUT i have no heard anything about how it smells. which sadly tells me that no matter how cool I think she is, I probably don’t want this fragrance.

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