In each city we tested, girls reported different scent preferences, indicating that geography has a direct correlation to what scents they find attractive. Guys should heed these findings as research has shown that when women are in the presence of a preferred scent, they are more likely to project positive feelings on those around them, which can lead to increased attraction.
— Dr. Alan Hirsch of the Smell & Taste Treatment and Research Foundation did some research for Axe to find out what smells girls like. In New York, it's coffee. Find out the rest at the Axe page on Facebook.