Gorilla Perfume at Lush, a new label introduced earlier this year with Tuca Tuca, has introduced five new fragrances, and a number of older Lush perfumes have now been folded into the Gorilla Perfume line. All of the fragrances were created by Mark Constantine, founder of Lush, and/or his son, Simon.
Older Lush perfumes now under the Gorilla Perfume name include Ginger, Flower Market, Icon, Vanillary and Karma. Eleven perfumes from the defunct B Never Too Busy line are also included in the new effort: Dirty, Ladyboy, 1000 Kisses Deep, Dear John, Cocktail, Breath of God, Inhale & Exhale, B Scent, Superworld Unknown and Love.
The five new fragrances are The Smell of Freedom, Imogen Rose, Orange Blossom, Lust and The Smell of Weather Turning:
The Smell of Freedom ~ "Simon's [Constantine's] first fine fragrance, Breath of God, was formed of two distinct scents, which, when combined, became a mesmerising and powerful perfume. In The Smell of Freedom, he continues this style and combines three beautiful fragrances to a wonderful effect. This perfume is based on Simon's experiences of meeting three survivors of hardship. The common factor was freedom. He used local materials and created a lasting triptych portrait. The Smell of Freedom opens with a fresh, herbal accord and reveals its complex, spicy and woody nature as it warms on your skin. It's a masterpiece." The notes include lemongrass, lemon myrtle, neroli, jasmine, ginger, fire tree, clove, black pepper, sandalwood, oudh and orris.
Imogen Rose ~ "Real rose oil and absolute in amounts that nobody in their right mind would use; a soft, exquisite, powdery amber accord and the dry, woody vetivert notes make this eponymous homage to Simon's young daughter a beautiful, romantic, one-of-a-kind perfume. Shakespeare might have written a sonnet." With notes of rose, bergamot, vetivert, ambrette seed, tonka and orris.
Orange Blossom ~ "Fresh orange blossom absolute and neroli oil burst out of the bottle like a distilled Mediterranean moment. Over time, the honeyed and woody tones develop on your skin and you're left with a warm glow. Orange Blossom was going to be used in a candle, but when we smelled it, we couldn't get enough. It's difficult to get orange blossom scents right - they can turn too thin, too soapy or too harsh. Simon's version is just right." Featuring orange blossom, neroli, rosewood, ylang ylang, sandalwood and beeswax.
Lust ~ "Unashamedly carnal jasmine. Wear it if you want to get lucky. Mark [Constantine] is particularly fond of working with jasmine absolute and he's gone all the way. The indolic character of the white flower is in full bloom, accented by rich florals and a soft, woody base." With notes of jasmine, ylang ylang, rose, vanilla and sandalwood.
The Smell of Weather Turning ~ "The fragrance plays a trick of staging a thunderstorm in reverse. It opens with the fresh feeling of rain on greenery after the clouds have passed and develops a darker, smokier character as it warms on your skin. In the final stages, the smell of sweet hay and woods comes through. It feels like walking on sun-baked fields and through an ancient, summery forest." The notes include oakwood, hay, beeswax, nettle, English peppermint, mint and Roman chamomile.
The Gorilla Perfume at Lush line up includes 27 g spray (above left, 20% fragrance concentration), 9 g travel spray (above second to left, 15% concentration), 12 g solid perfume (second to right, 10% concentration) and 2 gr spray sample (far right, 15% concentration); prices vary. Most of the new products are available now at Lush in the UK, although some are not yet in stock. No sign of them as yet on the US website. (via press release, additional information via lush.co.uk)
Update: Imogen Rose, Orange Blossom, The Smell of Freedom, Tuca Tuca, Lust, Karma and Vanillary will launch in the US in late September; Dirty and Breath of God at a later date. The rest can be shipped internationally from the UK Lush website.