Yes, the former "Friends" star decided to rebrand her eau de parfum with her very own moniker at the last minute, as Lolavie (which translates to "laughing at life" in French) was apparently too close for comfort to Marc Jacobs' bestseller, Lola.
— Why Jennifer Aniston Lolavie got renamed Jennifer Aniston by Jennifer Aniston (or Jennifer Aniston The Debut Fragrance) at the last minute. Read more here, or just watch the video. Thanks to Ann and Julie for the link!
I’d more readily believe that whoever owns the Marc Jacobs Lola name filed suit or something rather than that Jennifer “decided to change the name at the last minute.” Sounds fishy to me.
BTW, to expand on my thought…why wouldn’t someone have mentioned this when they first started discussing the name Lolavie? Lola had already been released by the time the Lolavie name was announced.
That’s what I wondered too. You’d think someone would have advised her from the beginning …
It could be. It does seem very last minute.
When I’m famous and make a perfume it’ll be called, “Meilssa by Melissa, the perfume that smells like Melissa.” Or something.
But yeah, I agree with Karin that she was probably forced to change it at the last minute.
Possibly, although didn’t think it was a very good name anyway.
I agree. Lolavie was an annoying name for a perfume. But I find everything about this perfume annoying anyway: 1. It is another anti-perfume, perfume. 2. Jennifer Aniston topless again 3. The bottle isn’t kitten shaped.
But then it would have been to close to comfort to Katy Perry’s kitten shaped bottle, so she would have had to change to Jennifer Anniston shaped bottles.
Whatever the reason for the name change, I think this was a good call. Lolavie just struck me as odd.
Exactly!
I thought it was a silly name anyway.
Funnily enough, Harrods website are referring to it as The Debut Fragrance (EDP, 85ml). How long until Del Rae start complaining?
Lots of times the smaller niche lines don’t bother to trademark anyway! But anything is possible.
“Lolavie” can only mean “laughing at life” in French by the furthest stretch of the imagination. It would be, at the very least, the even more unwieldy “LOL à la vie”.
But whatever name it goes by… It’ll go by without me.
I was waiting for a real French speaker to weigh in! I had my suspicions, but 5 yrs of American jr. high/high school French taken a few decades ago doesn’t go very far toward giving one confidence to deliver a scornful comment.
LOL
45 years as a native French speaker and I have never heard of “lolavie” in any way, shape, or form as a way of saying laughing at life.
I thought it meant LOL @ vie, aka “life”. Written like that, it wouldn’t really compete with Lola at all…
Hahaha! LOLZ I CAN HAS PERFUMEZ?
OK, you totally lost me on that one!
My apologies! I sometimes forget that most people don’t look at stupid kitten pictures as much as I do. I was comparing the name to the name of this website: http://icanhascheezburger.com/
Devilbunnies, you really are a little devil!
I made you a purrfume, but I eated it?
Well, that’s what it was supposed to mean, but, as Carmencanada said, it should be ‘la vie’ not ‘vie’ so LOL @ vie would be just as wrong.
If one is already using “LOL” and “@” in a brand name that’s a melange of languages, I don’t think correct usage of definite articles is going to be paramount, really!
Yes…and in this world of texting, it’s shorthand!
That’s exactly what I was going to say.
very nice and elegant towel she was wearing. i think she is kind of funny.
How many customers in her target audience would remember “Lolavie?” I’ll bet everyone will remember “that girl that was in Friends…do you have yer perfume?” If you see the pictures of her house in Architectural Digest you’ll know that selling that perfume is pretty important, given that her movies don’t usually break the $100 Million barrier in sales.
Jen should have made her own celeb perfume 10 years ago. Seems a bit late now. She’s not exactly at the height of her career….at all…
Here’s a link to a Guardian article on perfume names inspired by JA’s name change. Some “Vierge Folle” anyone?
http://www.guardian.co.uk/lifeandstyle/2010/jul/21/jennifer-aniston-perfume
I think “Coup de Fouet” sounds sort of fabulous, myself.
Obviously, that journalist’s research wasn’t so extensive as to uncover the oeuvre of Etat Libre d’Orange. And listing Basil Splash as one of the worst perfume names is just silly. I expect better from The Guardian.
Doesn’t England have all the Victoria’s Secret fragrances that we in the U.S. do? Every new fragrance name just gets more and more ridiculous. Their marketing group is either lazy or they’re having a contest to see who can come up with the longest, most ridiculous name. And I think Ma Fluide should be number one. Blech!