• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Tell me what you want to hear

Posted by Robin on 21 July 2010 28 Comments

A promo for the new Big Pony Collection from Ralph Lauren. The music is Secrets by OneRepublic.

Filed Under: perfume in the news
Tagged With: ralph lauren, video

Advertisement


28 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. peter says:
    21 July 2010 at 10:55 am

    ATTACK OF THE PREPPIES!!!!

    Log in to Reply
    • Robin says:
      21 July 2010 at 11:10 am

      It’s really intense, the preppiness.

      Log in to Reply
      • kaos.geo says:
        21 July 2010 at 6:14 pm

        LOL at the preppiness! :-)

        I must say that I like the song, it brought a smile to my face :-)

        Log in to Reply
  2. Daisy says:
    21 July 2010 at 11:04 am

    clearly polo is a dangerous sport…..no I’m not referring to the cast Mr. Green Shirt has….I’m referring to the alarming pastel pants and collars all turned up….. well, at least there was eye candy ;-)

    Log in to Reply
    • Robin says:
      21 July 2010 at 11:10 am

      Yep.

      Log in to Reply
  3. Nina says:
    21 July 2010 at 11:31 am

    Did nothing for me, except make me think of horsey women standing round watching Prince Charles dash around on one of his expensive polo ponies. Do Young People Today really aspire to that kind of thing?

    Log in to Reply
    • Robin says:
      21 July 2010 at 2:22 pm

      You have to wonder. Might be geared older than I had thought…

      Log in to Reply
  4. CynthiaW says:
    21 July 2010 at 11:37 am

    Ummm…. is this a Gossip Girl thing? Seriously, do they expect people to relate to this? I’m just trying to picture the target audience and …. I got nothing.

    Log in to Reply
    • Daisy says:
      21 July 2010 at 12:39 pm

      now that you mention it —it does sort of look like that type of 20-something over-drama, look at me I wanna be rich , nighttime soap opera show….ick. so not interested.

      Log in to Reply
  5. sarahbeth says:
    21 July 2010 at 1:29 pm

    Wow, this is special. Are there any not extremely (according to which culture?) good looking people that exist in this completely exclusive world? Guess not. I wonder how these privileged youngsters are going to be faring well into their forties and fifties… hope they can keep up this lifestyle. I dislike how Polo ENLARGED the pony logo, as if it wasn’t noticeable enough… oh, and on a positive note: YES total eye candy!

    Log in to Reply
  6. miss kitty v. says:
    21 July 2010 at 1:34 pm

    That was like a whole flock of Steff’s from “Pretty in Pink.” It was also like watching footage of something happening in an alternate dimension where there’s something just slightly off from life as we know it.

    Log in to Reply
    • LaMaroc says:
      21 July 2010 at 4:29 pm

      Yesssss! Now if this were a commercial full of rockabilly Duckies, I’d be much more interested. I guess they’d be the ones crashing the party.
      Very, very good looking people. Actually I don’t think I’ve seen so many male and female models together in one place. There is something really eerie about it. And could they have tried to act a little harder? It looked more like they were all fighting for camera angles rather than a frolicking outing at a pony club.

      Log in to Reply
    • RusticDove says:
      21 July 2010 at 5:09 pm

      Exactly Ms. Kitty – it was like – “Okay, look at all the pretty privilaged people. And the point is…?” Nothing relatable about it. Not even aspirational [is that a correct word? Probably not].

      Log in to Reply
      • RusticDove says:
        21 July 2010 at 5:17 pm

        And, umm, no Palin jokes about my made up word please – okay NST peeps? LOL

        Log in to Reply
        • miss kitty v. says:
          21 July 2010 at 6:23 pm

          Aspirational: 3 a : a strong desire to achieve something high or great b : an object of such desire.

          So we can’t make fun of you. Sorry to disappoint. ;)

          Log in to Reply
  7. APassionateJourney says:
    21 July 2010 at 3:15 pm

    Smelled these at Macy’s the other day. Ughhhhhhhh! These smell like old men stuff! I couldn’t believe it. The notes sounded so promising

    Log in to Reply
  8. dominika says:
    21 July 2010 at 3:38 pm

    These are basically the people I aspire to *not* be like, in a nutshell. But hey, at least #4 was cute.

    Log in to Reply
  9. Thea S. says:
    21 July 2010 at 3:50 pm

    All the eye candy in the world couldn’t make that ad appealing. “Big Pony Collection”? I think I just threw up in my mouth.

    Log in to Reply
    • Thea S. says:
      21 July 2010 at 3:52 pm

      Y’know what that ad needs? Zombies. Hungry hungry zombies.

      Log in to Reply
      • LaMaroc says:
        21 July 2010 at 4:24 pm

        LOL! Now that would have livened things up a bit – pun intended, ba-dum-dum.

        Log in to Reply
  10. Perfume Sniffer says:
    21 July 2010 at 4:50 pm

    Wow, this was really fun to watch.

    Wagering a guess: Is RL’s target audience, wealthy white ivy leagers or what? I mean, if your Dad went to Harvard and your Mum went to Yale and you followed in their footsteps by being on the Polo team and did a lot of rowing on the Charles…well…these are YOUR kinda peeps.

    Actually, I’m not here to poke fun at this ad. I think they definitely get who their consumer demographic is and went for it bigtime!

    But I LOVE RL Lauren (original) Tuxedo and Safari and none of these speak to this sort of upper crust wealth to me. Oh well.

    Log in to Reply
    • CynthiaW says:
      21 July 2010 at 9:37 pm

      I don’t know – I have a hard time believing that people who actually live that lifestyle would wear Polo, but I could be wrong.

      Log in to Reply
  11. Rick says:
    21 July 2010 at 10:11 pm

    All it made me want to do is look up Monty Python’s “Upperclass Twit of the Year” sketch.

    Log in to Reply
  12. Celestia says:
    21 July 2010 at 11:00 pm

    I liked the dog! He’s what made me watch the ad.

    Log in to Reply
    • RusticDove says:
      22 July 2010 at 7:47 am

      The dog was awesome – no doubt about that.

      Log in to Reply
  13. CapriBaby says:
    21 July 2010 at 11:16 pm

    Those people look like nobody in my social circle. But isn’t scent all about fantasy anyway? My mom groups and book clubs aren’t perfume ads, is all I’m saying.

    Log in to Reply
  14. 13flowers says:
    22 July 2010 at 9:00 am

    Oh my (fanning myself) I’m not fond of people who are like those characters in real life, but I certainly enjoyed looking at that.

    Log in to Reply
  15. Wordbird says:
    24 July 2010 at 3:00 pm

    I just wonder who on earth would want to say ‘I smell of Big Pony!’
    Hilarious. Almost as funny a name as ‘wee’ (Oui de Lancome).

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "People Are Drawn To Others With Similar Body Odor" (discover) https://t.co/kB3xVttlKY, 10 hours ago
  • "The Future Smells Like Chanel No. 5" (growing roses in Grasse; the cut) https://t.co/9dNU2YzQnm, 11 hours ago
  • "Miley Cyrus Joins Gucci Beauty In the Metaverse" (hypebae) https://t.co/Sq0ZN6wxLJ,
  • "Where You Live Can Determine What Smells Good to You" (allure) https://t.co/hlDJ9IWy9k,
  • "Applebee’s Launches Chicken Wing-Flavored Lip Gloss" (perfumerflavorist) https://t.co/xRzY9BbO2c https://t.co/4897wZRbZ6,

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

TBA September ~ fall swapmeet

TBA October ~ fall splitmeet

List of upcoming Friday projects

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2022 Now Smell This. All rights reserved.