The Poker Face singer is involved in developing a scent, which, according to insiders, will have an extremely "unusual" fragrance.
— The UK's Marketing Magazine reports that Lady Gaga is working on a new fragrance with Coty. Coty has no comment. Thanks to Natalie for the link! Update: Coty says no, they're not working with Lady GaGa. (via happi)
No offense to Coty, but I really can’t see them doing something that “unusual.” May they prove me wrong.
Seriously doubt it. And for that matter, this wouldn’t be the first time a major star was rumored to be doing a scent w/ Coty, and then it never happened.
Don’t think this is a financially sound decision for her. Despite her oddness, Gaga is firmly in the mainstream; her fans are unlikely to appreciate an “unusual” perfume. Like Miss Kitty said, hopefully I will be proved wrong.
Ah, but the fact that nameless insiders say it is unusual hardly means it will be.
Financially sound? If she doesn’t have enough money to take a risk with something unusual, I don’t know who does. But no, Coty doesn’t scream “unusual.” At this point, something with even a hint of incense seems like it would qualify as unusual for a celeb scent.
Obviously she’s still richer than I’ll ever be, but the music industry is far from the lucrative field it once was thanks to iTunes and illegal downloading. Musical artists don’t make anywhere near as much as they did as recently as the ’90s. And agreed, innovative for Coty does not automatically equal innovative.
The risk would be on Coty, not her, that is why it is not at all likely.
Ooh, good point. Perhaps if it didn’t do well, then other companies might not see her as a good investment… but of course it will do well.
I was wondering when she’d hop on the bandwagon. Isn’t producing a celebrity perfume, in fact, quite usual in and of itself? And agreed, I don’t think unusual when I think Coty. Again, I hope to be proved wrong because I’d love an ‘unusual’ scent marketed by a celeb that actually works i.e. not as way out there as Cumming apparently was or as pricy as Amanda (which I love), but well off the Paris/Britney/J-Lo path.
To bad that they’ve already made Secretions Magnifique – I could easily see Lady GaGa being involved in something like that.
I still haven’t tried that one, but my reaction is still, Eeeeewwwwww!
Lady GagGag, perhaps?
Didn’t Seinfeld refer to her as ‘Lady GagGag’? He was perturbed with her behavior at a Yankees game or some such thing.
All the more fitting, then!
I have almost no idea who she is, TBH. Clearly not my type of music.
Gaga has so oversaturated her own fame-potential that by the time this comes out she’ll be old news. She’s already lost any chance to do something avant-garde like Tilda Swinton and appeal to the more edgy among us. The fragrance will therefore have to be sufficiently mainstream to sell – and in the drugstore context at that. For this reason, I think Coty probably fits the bill.
Now, she could ditch Eau de Gaga altogether and become the face for a more “chic” release – like Tom Ford’s next dark and spooky Private Collection or something. That might be interesting.
I read Private Collection as “Pirate Collection,” and thought, “Well. That *would* be interesting.”
I’m now creating the Pirate Collection in my own head… smell of sea air, algae-coated wood, and men that haven’t bathed since the day they were born.
I think that as much as she would like to think she isn’t, Gaga is very much a mainstream artist. She used to write music for Britney, and as far as I can tell, they make very similar music. The only real difference between them is their look. So I’m not at all surprised that Gaga would go through Coty rather than a niche line.
Ari, ITA. I never thought she was anything more than a 21st century pastiche of Madonna (musically they sound so similar), leeching on both Bjork’s *authentically* quirky style and attitude, and the aesthetic of Matthew Barney’s film work (see Bad Romance video vis-a-vis Cremaster 3).
M: You probably won’t see this msg but I’ll email you. Been meaning to write you that I love Cremaster 3; now must watch Bad Romance video for comparison. I’m curious what part that draws from!!!
I’m wondering if she *did* do something original, wouldn’t people just buy it anyways because it carried Gaga’s name? Then original would become mainstream, just like it did with punk rock, abstract art, etc.
Maybe I have too much faith in customers, but I think perfume companies are too afraid that something ‘original’ won’t end up selling… Some of the biggest-selling classics today were thought to be daring and original back in their day…
I have a hard time believing that Lady Gaga will release the typical fruity floral, insipid woods, cotton candy musk, spiritual aquatic dreck or white flower hot mess that are most celebrity fragrances at the Coty level.
Not that Coty wouldn’t release it, I just don’t want to believe that Lady Gaga would put her name on it!
Yeah, she is overexposed, but I’m a fan. I think her music is fun and the playful 80’s aesthetic appeals to me tremendously.
Maybe she will do some awesome 80’s style power fragrance with leather . . . it would mesh with the costuming in her videos at least.
Funny– the first thing that came to mind when I thought of a fragrance befitting of her was guava, musk, and leather. Do not ask me why.
I like her, too. Pop music is what it is, and you’re exactly right, she’s just fun.
Her aesthetic – fashion, videos, performance art background – seems like it’d fit something CdG-level oddball, but her music is pretty firmly in the pop mold. I expect a fruity floral with some spices or incense for an “edge”. It’s Coty, after all.
To her (and Coty’s) credit, she is one of the few celebs for whom a signature fragrance makes sense, unlike, say, wives of UK soccer stars or former sitcom icons (is that Aniston perfume still in the works?). I can imagine her fans, already dressing like her and wearing her endorsed headphones, buying this in droves and spraying it with abandon to capture more of that Gaga “essence”. She has a distinctive image, which I think is a better starting point for a fragrance venture than simply a famous name.