The Fragrance Foundation has announced the winners of the 2010 Fifi Awards, known as the "Oscars of the fragrance industry":
Women’s Luxe (sold in over 250 doors) ~ Marc Jacobs Lola
Men’s Luxe ~ Tom Ford Grey Vetiver
Women's Nouveau Niche (sold in 51 to 250 doors) ~ Bond No. 9 Astor Place
Men's Nouveau Niche ~ Bond No. 9 Brooklyn
Unique Boutique (Men's & Women's; sold in 50 or fewer doors) ~ Tom Ford Private Blend White Suede
See also: the Fragrance Awards page.