Chanel will launch Bleu de Chanel, a new fragrance for men, in late summer. The name is taken from a Chanel fragrance of the 1930s. The advertising will feature French actor Gaspard Ulliel directed by Martin Scorsese (shown above).
Bleu de Chanel is a woody aromatic by Chanel's house perfume Jacques Polge; the notes feature pink peppercorn, citrus, peppermint, nutmeg, vetiver, grapefruit, cedar, labdanum, jasmine, incense, patchouli, ginger and sandalwood.
Update: the bottle for Bleu de Chanel is shown above.
Another update: Bleu de Chanel will be available in 50 and 100 ml Eau de Toilette. (via wwd)
Yet another update: see a review of Bleu de Chanel.