Marc Jacobs will launch Bang, a new fragrance for men, in late July. The designer (see above) has posed nude on a bed of silver mylar, noting that "We tried it with clothes, but it didn’t work"; another version of the ad shows Jacobs from the shoulders up, holding the bottle near his face.
The Bang fragrance features black, pink and white peppercorns, primal masculine woods, elemi, benzoin, vetiver, white moss and patchouli.
Marc Jacobs Bang will be available in 50 and 100 ml Eau de Toilette and in matching grooming products. (via wwd)
Update: Marc Jacobs Bang was developed by perfumer Yann Vasnier. It will be exclusive to Bloomingdales and Marc Jacobs boutiques until September. (via cosmeticworld)
Another update: see a review of Marc Jacobs Bang.