Marc Jacobs will launch Bang, a new fragrance for men, in late July. The designer (see above) has posed nude on a bed of silver mylar, noting that "We tried it with clothes, but it didn’t work"; another version of the ad shows Jacobs from the shoulders up, holding the bottle near his face.
The Bang fragrance features black, pink and white peppercorns, primal masculine woods, elemi, benzoin, vetiver, white moss and patchouli.
Marc Jacobs Bang will be available in 50 and 100 ml Eau de Toilette and in matching grooming products. (via wwd)
Update: Marc Jacobs Bang was developed by perfumer Yann Vasnier. It will be exclusive to Bloomingdales and Marc Jacobs boutiques until September. (via cosmeticworld)
Another update: see a review of Marc Jacobs Bang.
Classy!
It will be interesting to see if this is in any of the magazines, or if they all just run the head shot.
i believe all the major fashion magazines will run the full one. the gay ones most definitely.
personally, i always love the ones from the middle east lol. especially ones which were originally sexy or revealing. Jennifer Lopez’ ad for Deseo was really just her face, they even covered up anything neck down.
This is only to be expected from a guy with a tattoo that reads “Bros Before Hos”.
How about “klassee” as an alternative spelling?
Erm…I know someone named Klassee.
And yeah. It’s just like naming your children Grace (clumsy), Charity (stingy) or Joy (constantly depressed).
How about Juicy klassee sweet, just in case we need to cover all the bases??
Interesting ad….
Wow – how similar is that to Tom Ford’s oeuvre? (The photo, I mean.) Bela – you mis-spelled that: it should be “Klassy”, if you please
;0P
Oops, sorry, you’re right. 😉
You beat me to it…It’s totally Tom Ford…
I wonder if you wear what woudl happend if you wore this with its “primal masculine woods” and the CdG Wonderwood?? Scary..
Goodness..too many typos..
I meant ” I wonder what would happen if you wore both this with its “primal masculine woods” and CdG Wonderwood…
You’d turn into one of the trees from The Wizard of Oz…
It’s very Tom Ford, so much so that I’m surprised they did it — now MJ just looks like he’s borrowing ideas from TF.
I believe the correct spelling is “klassi”!
TOTALLY TOM FORD! How Outre! 🙁
Didn’t even stop to read the notes – “primal masculine woods”? Is that what he’s hiding behind the bottle, then?
Oops, sorry…
LOL!
LOL…That’s a big bottle he’s holding!!
over-compensating perhaps?
🙂
That totally made me LOL.
Too much peppercorns! Of course I will try this.
I haven´t seen the Jacobs line here in Argentina…. 🙁
No Daisy or Lola? Surprised.
I haven´t run across them that I can remember (perhaps in the duty free shop)
There are a couple of places i am not visiting lately (not much leisure time) so I maybe missing out.
This calls for an excursion to perfumeries over this long weekend!
Aaaaaall Aboard! 🙂
Kaos, in Argentina you can find both Daisy and Lola (though the latter only in duty free shops)
Thank you Dalila.
I knew I saw them on the duty free shops… I hope the mens line gets here eventually!
All that pepper makes me want to try it! The more pepper, the better! Even with the primal masculine woods (though they do scare me a little bit) the notes sound very very yummy, I think.
Oh dear. And the name… I hope this “see-the-naked-designer-naked” thing won’t go any further. And I hope Karl Lagerfeld won’t launch any scent anytime soon…
HA! 😀
LOL…gosh, I hope so too.
He could call his “Zombie”.
You really should warn people about how hilarious these things are going to be… I just spewed coffee on my keyboard.
Kidding. If you warned people FUNNY AHEAD, it wouldn’t be half as funny. But… BANG! And primal masculine woods! And the TF photo angle! And the snark about all of the above! Thanks so much for the great laugh, I needed that.
I have to admit, the notes sound rather pleasant.
LOL!
It does sound like a nice spicy woods. Hope it doesn’t turn out to be another fresh thing.
I can’t even believe this is real. Seriously? For one, it’s in really bad taste. Cheesy soft porn gone wild. Saw the close up of the shot over on Scented Salamader. MJ’s expression is just ridiculous. What ever happened to subtlety? It’s not seductive at all. Laughable really.
Yes, he’s in pain isn’t he? Not the least bit alluring.
He looks like he’s holding something really really heavy and is using all his strength just to keep hold of it…not very alluring…
Bwah ha ha ha ha! I actually checked my calendar to see if it’s April Fools’ Day. I can’t stop laughing…gosh who needs the Prix Eau Faux when you have stuff like this landing in your inbox every day?
Showoff.
Looks like a foil-wrapped baked potato with tattoos….
Well, it HAS been thoroughly buttered by the looks of it… so yes… 🙂
*cracks up*
I would like my sour cream and chives on the side, please….
That ad just might scare the straight men away. They’d better just have closeups of the bottle around the stores!
Can’t wait to test it!
What a vanity exercise that ad is, and who are they trying to attract with it? Will a straight man respond well to Marc giving him that come hither-look? And gay men will immediately think of Tom Ford. So really a loose-loose situation going on here.
They’re probably trying to attract women, assuming they’re the ones purchasing for their SO in most cases anyway… maybe?
If the women commenting here are any indication, then Marc is in trouble! No one here seems to find him alluring or sexy (except in a porny way) . I call it a triple loose.
Yes Marc, you used to be fat and now you are fit, it’s commendable and all that, now put on some clothes and let’s pretend this never happened.
I like to think the commenters here are more intelligent and discerning than the general public, though. 😉
A bad, laughable porny way!!
I love a designer with a sense of subtlety.
Will the SNL writers sue him for stealing their “c*k in a box” scenario?
Of course I had to dash off to Scented Salamander for the close up:)
and he appears to be saying ‘take the shot already, can’t hold the pose much longer.’
Now, don’t slap me but when my daughter bought Daisy her boyfriend and I made her get out of the car and rinse off.
HEY! Don’t you be dissin’ my (MJ) Daisy…
Well, okay, you can diss it if you have something funny to say. 😉 I, for one, think it’s totally hilarious that my husband reallyreallyreally likes it. I find it pleasant, myself.
well, I actually have a bottle of Daisy….felt a little obligated, ya know? But as my perfume cabinet takes on more of a “sardine can” aspect with every visit from UPS and Fedex….I’m planning to palm the bottle off on my friends’ 14 year old daughter……is that evil?
Not evil. You COULD be gifting her with, I dunno, Heat (which I thought was a hot mess, although I kinda like Beyonce myself). Or, um, Soulgasm. Or… Bang?
sometimes I might be a little bit evil….but I’m not SADISTIC ! Egad, I wouldn’t even want to be seen holding a bottle of Soulgasm….
hee hee. It was like Daisy Doo Doo on her, the poor thing. Then again that was pre-serious-perfumista days, when I thought dry down was what came after sweating…or making love. Maybe I’ll have to try it again – all I remember is something floral exploding in the car. And Mals, you know I am not a floral fan. I’m learning to like them because of you, ala PdN TdF. A beauty!!
I’m still in scent grade school, wouldn’t pretend otherwise.
Ah. Now I’ve been a floral girl forEVer… and liked Daisy right off.
Glad you’re diggin’ Le Temps. Because that is srsly beautiful, IMO – and probably less floral than much of the stuff I own. Wink.
Am I the only one who kinda likes this? lol I think it’s cute and kitchy, actually. More like Marc is thumbing his nose at Tom Ford rather than emulating. (I like Tom Ford to a certain extent but feel he takes himself Way.Too.Serious.) I’m a hetero female and am not really, ahem, “stimulated” by this ad but it makes me laugh. Marc Jacobs has also lost weight and gotten himself into fantastic shape, so I understand his desire to show it off. He looks great! (Although I think I will always prefer him as the pale, shy, nerdy pony tail guy. 🙂 )
I like it too, it has a tounge-in-cheek feel about it. And judging by the notes the fragrance could be very nice.
Well, it did make me laugh too. And I applaud the getting-in-shape and showing-off thing in principle, I just wonder why it had to be, you know, MYLAR. NAKED on Mylar. OILED UP. And a perfume bottle as a CODPIECE.
I’m cracking myself up all over again – the whole thing is so ludicrous and over-the-top, you know that MJ, the photographer, and the production team had to be laughing all over themselves while making it.
I knooooow! lol It’s the oil and the blatant positioning of said codpiece plus his so non-sexy expression that just caps it for me. I’m going to send this image to all my gay male friends and wait for all the “W00t” responses. 😀
He is clearly sending up other peoples ads, I love it!
Someone please show this to LIsa Kirk…..
Compare this to the M7 guy…As a woman buying for a man (if that is the target audience, which it may not be..I don’t know )…which one would you make the extra effort to try?
Is that really a question? lol – M7 of course!
Nah, It wasn’t really a question… what was I thinking …. 😉
Im soo excited about Bang!! What a fun and crazy name! Its totally MJ. I cant believe its been 10 yrs since he released his original for men. I absolutely LOVE the original!! It will be interesting to see how Bang will compare to it. It sounds great. Im hoping it doesnt turn out to be just another fresh mens cologne. That would be the biggest disappointment for me this yr! LOL! The bottles cool too. Its kinda different and funky. Im so excited I dont have to wait till the fall to try it! July here I come!!! : )
You know what you have to give Mr. Jacobs props for? Not using some random male model for this ad, but using himself. You rarely, if ever, see the designer in advertising, and not only is Marc Jacobs present, but he’s baring all…
It’s a little nice sometimes to make advertising connect the potential consumer to the designer (though we all know he didn’t “design” this fragrance…)
I have to say, if I were a designer of at least 3 major clothing lines, I would never, ever say: “Clothes just didn’t work.”
I respect Marc Jacobs for losing weight but Christ is he naked all the time now. And not even well. He looks like a broken-down doll.
LOL I think MJ tries way too hard to be cool and eccentric. And the poor guy is probably painfully insecure (hence the guido/strung-out makeover). To me this ad says “Bang Bang! You’re Dead!”, which explains his distressed expression. Hope the fragrance is good (not sure about all that pepper…) 😉
Oh my. Hmmmmm….
Great “open letter” from the Fashionista blog to MJ:
http://fashionista.com/2010/05/an-open-letter-to-marc-jacobs-regarding-bang/
Also, from another site: “…brings to mind the age-old question: When does oily-hot become greasy-gross?”
Doesn’t particularly bother me, I may try the frag — neither in spite of or because of the ad.
Maybe he should have used a holster to cover himself ….
A better seller-The Big Bang.
LOL!!!
Hate the name. Hate the ad.
Nonetheless, I will want to smell this when it’s released.
And yes, it’s **very** Tom Ford. Perhaps it was also shot by Terry Richardson (photographer of most of TF’s controversial ads)?
If it’s a parody of Tom Ford’s narcissistic ad campaigns than I salut Marc Jacobs for his sense of humour.
Hmm, so some of you think this is tongue-in-cheek? So many designers are so utterly humorless and self-important (see Lagerfeld, Karl) that I’m not sure I buy that, although it’s true that the ad is so spectacularly UNsexy as to call into question its sincerity.
I do like the crumpled bottle, though!
Oh, and “we tried it with clothes, but it didn’t work” is a great line — the perfect excuse for gratuitous nudity!
Ha! Love the comment about Karl. Ya know, I’m kinda glad he is the way he is. It makes me laugh and reminds me of “Zoolander’s” Mugatu (Will Ferrell). 😛
OMG This photo is drop-dead gorgeous 😉
I can’t see how with or without clothes would have made any difference. The picture just looks like crunched up aluminum foil. Would have made a good ad for that or for serane-wrap.
I really have to question the character of someone with such ridiculous tattoos. Bros before hos? Cartoon characters and multi-colored stars? Having said that, I like the bottle and notes. The tats look recent, he’s old enough to know better.
this sounds interesting, I was wondering when he’s launch a perfume for men. apart from the one’s like pear splash or something.
I hadn’t heard about this at all until I looked at upcoming fragrances on here :S
AND
I bet it’s launching for Christmas, because it goes nationwide in September (3months away) and the advert is metallic and shiny, for the party season. and there’s the name aswell.
Marc Jacobs can really do no wrong in my eyes. I can’t WAIT to smell this!!!!! I hope it’s there when I get my Womanity bottle 🙂
This is on Bloomies’ website and it says it’s available for purchase on July 26th. It’s a different ad. Marc Jacobs is holding the bottle in his hand and looking at it. The ad doesn’t even show a nipple! It’s cut right off at the shoulders
Saw that! It’s the “clean” ad 😉
Smelled this yesterday at Bloomies. They had small tester spritzers. This smells sooooooo good! It’s a minty spicy scent. Bloomie’s website says it’ll be ready to purchase on July 26th, but my Bloomies will get their shipment on July 31st. I’ll be there on THAT DAY to buy it!!!!!!!!!! Can’t waaaait!
I smelled it today, but only on paper. Better than I expected, but need to go back and try on skin.
the bottle is silver 🙁
I was hoping it would be gold/bronze like in the ad
this is soo not my cuppa tea..this fragrance is too peppery for my liking i like a man to smell sexy not like pepper steak…only for the minute few i would imagine. As dry down approached it didnt get any better for me..not good..sorry for any of you die hard MJ fans