Activist and MacArthur Award winner Majora Carter has developed a new fragrance, L'Eau Verte du Bronx du Sud, and wants to use it to scent the hallways and public areas of the Saint Thomas apartments in the Bronx:
The celebrated founder of Sustainable South Bronx partnered with Parisian perfumer Pascal Gaurin, creator of Vera Wang for Men, and Bruno Jovanovic, who has concocted perfumes for Lagerfeld, Armani and Donna Karan, to create the fragrance.
She boasts it is an essence of grass, rain and citrus.
[...] The building is within the smell zone of a noxious sewage treatment plant and a trash transfer station.
Read more at Green guru Majora Carter plans to pump new perfume into Hunts Point apartment building at the NY Daily News.