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Posted by Robin on 12 January 2010 17 Comments

Despite predictions to the contrary - many have forecast a shift in the fragrance industry away from the cult of the celebrity and towards the cult of the perfumer – product sales and new launches suggest celebrity scents are still a dominant trend.

— From Celebrity scents: still strong but fewer new names at Cosmetics Design.

Filed Under: perfume in the news
Tagged With: celebrity perfumes

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17 Comments

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  1. RusticDove says:
    12 January 2010 at 9:54 am

    Celebrity scents are still a dominant trend?! Alert the media!

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    • Robin says:
      12 January 2010 at 10:06 am

      I don’t know why the beauty media are so anxious to downplay celebrity fragrances, but they do seem to be. Fewer new names? Just look around, we’ve got LOTS more new names coming up this year: Danica Patrick, Fergie, Rihanna, Eva Longoria, Mary J Blige, Shakira, Kayne West, Kim Kardashian. And those are just the ones I know about.

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      • alltheprettythings says:
        12 January 2010 at 10:48 pm

        It’s sad, really. If you didn’t know any better, you might imagine a Shakira frag as something warm, almost humid, with hints of coffee and cacao and patchouli and earthy wood notes punctuated with creamy florals. The reality is probably vastly different.

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  2. aleta says:
    12 January 2010 at 9:55 am

    When this post title popped up in my RSS feed I found myself chanting “please not celebrity perfumes, please not celebrity perfumes.” Lo and behold.

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    • Robin says:
      12 January 2010 at 10:06 am

      LOL…sorry!

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  3. Joe says:
    12 January 2010 at 10:55 am

    Oh well. It is what it is, and I think the celeb trend bothers me less than it might bother some, even though I don’t gravitate toward them.

    And I found out this morning on NPR that we have Ryan Seacrest to thank/blame for Kim Kardashian’s fame.

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    • Daisy says:
      12 January 2010 at 10:58 am

      I know nothing about either one of them….was Mr. Seacrest to blame for the sex video or just talking about her ad infinitum until people became entranced? I really don’t get her at all….the whole bunch is a little scary from the little I’ve seen. Maybe it’s the trainwreck syndrome? Such a mess you can’t look away?

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      • Joe says:
        12 January 2010 at 12:11 pm

        Apparently he produced the reality show. I’ve never seen it, and never really want to… especially because I’ve experienced how addictive even the most ridiculous reality shows can occasionally be despite your strongest aversion to them.

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        • Robin says:
          12 January 2010 at 12:20 pm

          I can attest to that too after a friend talked me into watching American Idol and I got sucked into a whole season. Never again — what a time drain!!

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    • Robin says:
      12 January 2010 at 12:08 pm

      Funny what you learn from NPR !

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    • RusticDove says:
      12 January 2010 at 6:54 pm

      My husband listened to the NPR segment about Ryan Seacrest on his way to work this morning & told me about it over dinner tonight. Apparently, Ryan Seacrest is interested in world domination. haha But kidding aside, he is becoming quite the media mogul.

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    • alltheprettythings says:
      12 January 2010 at 10:52 pm

      I know nothing about her other than her make up (usage – she doesn’t have her own line). Have you ever seen her bare faced? It’s amazing how different, and young, she looks. I replicate her look more often than I care to share. 🙂

      She should skip fragrance and delve into cosmetics instead. She rocks some amazing looks.

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  4. Daisy says:
    12 January 2010 at 10:55 am

    Hey, if I was a celebrity—I’d love to back a fragrance….for lots of reasons! So I can’t really fault celebs for going there.
    Unfortunately I’ve become picky enough that most of the fragrances leave me either bored or mildly offended…but clearly there’s people out there who love them and buy them….and (here’s my glass half full statement) all those people buying celeb frags aren’t trying to buy up all the OJ Tiare !!!! (more for us!) 😉

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    • Robin says:
      12 January 2010 at 12:08 pm

      LOL — I suppose that’s one way to look at it!

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    • sharviss says:
      12 January 2010 at 1:02 pm

      Oooh I’m wearing OJ Tiare right now! Mmmm!

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    • alltheprettythings says:
      12 January 2010 at 11:10 pm

      Speaking of celeb fragrances, I have a guilty insider story to share….

      We had a factice bottle of Armani Diamonds (fronted by Beyonce) lying around. It was an inside joke – we hated it and refused to promote/sell it (oh, the petty disdain of SA’s!). We always smiled when a customer said, “I can’t smell it.” Our response: “You must be miosmic. Let me show you something else that is won-der-ful.”

      A woman came in and asked to test Diamonds.

      (I laugh and blush when this comes up. I can feel angels fighting on my shoulders and there’s still a draw, a full year later….)

      I gave her the factice. She sprayed it, said, “This is Beyonce’s scent? I’ll take it!” and I wrapped up a 3.4 for her in signature white and silver tissue with a few samples. She had no idea what she was taking home with her.

      My Chanel MA friend was watching and nearly peed herself laughing.

      The power of celebrity…

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      • Robin says:
        13 January 2010 at 10:25 am

        Oh dear!

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