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I’m so hungry

Posted by Robin on 5 November 2009 16 Comments

Usher Raymond for his latest fragrance, Usher VIP.

Filed Under: perfume in the news
Tagged With: celebrity perfumes, usher, video

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16 Comments

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  1. Robin R. says:
    5 November 2009 at 11:51 am

    Hot car? Check. Hot girl? Check. Reckless behaviour, celebrity adulation, sexual innuendo? Check, check, check. We have a winner. :-)

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    • norjunma1 says:
      5 November 2009 at 12:18 pm

      Right? This is truly original, since nobody else has ever referenced James Bond or the Rat Pack in men’s perfume marketing.

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    • Robin says:
      5 November 2009 at 2:00 pm

      LOL…all true! But will say this: he does all that inane stuff but STILL seems so likable, unlike the male leads in so many similar ads. There’s something in his smile as though even he isn’t taking it seriously.

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      • Tara says:
        6 November 2009 at 9:39 am

        I agree there is a charm about him.

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      • RusticDove says:
        6 November 2009 at 9:57 am

        Yes – not as smarmy or pretentious as Diddy’s ‘I Am King’ spot [but almost]. That one was unintentionally hilarious. At the time, I forwarded it to everyone on my email list so we could laugh together. :-D

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        • Robin says:
          6 November 2009 at 11:01 am

          Yes — he was particularly annoying.

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  2. Nina says:
    5 November 2009 at 2:00 pm

    I can’t understand a word she’s saying. They might be discussing whether they need to change the brake pads for all I know.

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    • Robin says:
      5 November 2009 at 2:14 pm

      :-)

      Not quite brake pads.

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  3. zaheer says:
    6 November 2009 at 12:59 am

    Ok, am i being nerdy by saying “that just reinforces every stereotype imaginable” Please we’ve seen the bond thing before, where the women can’t wait to ravage the man and he is ever so delighted to oblige. What crap.

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    • Robin says:
      6 November 2009 at 8:53 am

      But effective, I guess? Or don’t know why so many masculine fragrance ads would use this theme.

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  4. pigoletto says:
    6 November 2009 at 8:20 am

    Also kind of yoinks the paparazzi crowd/back turn on steps finale of Kidman’s No. 5 ad.

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    • Robin says:
      6 November 2009 at 8:52 am

      Yes. And paparazzi appear in several other recent ads, including Very Hollywood. Sort of funny…do most people wish they were being hounded by paparazzi? I can’t think of anything less appealing.

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      • pigoletto says:
        6 November 2009 at 9:00 am

        Maybe aiming for the same demographic that watches all these ‘any average person can be famous’ reality shows? That’s all I can think of. I can’t even stand being in mall crowds ;-)

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  5. pigoletto says:
    6 November 2009 at 8:26 am

    I’m just impressed they managed to clear Casino Square of gawping tourists for 5 minutes (clearly shot in the hills above and coming down into Monte Carlo).

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  6. Dolly says:
    6 November 2009 at 10:36 am

    Look at me. Cool car, cool girl and I am going to PRETEND that I am trying to get away from this pursuit and really folks; I’m just a regular person and I don’t enjoy this. Do not!

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    • Robin says:
      6 November 2009 at 11:01 am

      LOL!

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