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A scent about the essential

Posted by Robin on 13 September 2009 22 Comments

A short film for Issey Miyake's new a scent by issey miyake.

Filed Under: perfume in the news
Tagged With: issey miyake, video

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22 Comments

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  1. pinkfizzy says:
    13 September 2009 at 12:18 pm

    Not really sure why they bothered making this. It doesn’t have any actual information. “Look, it has a bottle! And a box! And… advertising!”

    The essentiality thing kind of reminds me that ad in Zoolander: “Moisture is the essence of wetness… wetness is the essence of Beauty!”

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    • vickyjane says:
      13 September 2009 at 12:30 pm

      Agree. None the wiser.

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    • Robin says:
      13 September 2009 at 1:03 pm

      I wonder if they made it for presentations to SAs?

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      • vickyjane says:
        13 September 2009 at 8:11 pm

        Lol!

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    • Daisy says:
      13 September 2009 at 1:12 pm

      but…the bottle is GLASS and the box is PAPER …..enquiring minds wanted to know.

      Informative? –not at all.
      Interesting?–sure
      except for the nasty raspberry noise they kept making at the end…I was happy with tinkling piano and rain storms, why raspberry me? Sigh…well at least Kate Moss wasn’t feeling herself up.

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      • vickyjane says:
        13 September 2009 at 8:14 pm

        Hah! Wait ’til she gets her hands on one of those new Juliette “travel bullets”…

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  2. asuperlongusername says:
    13 September 2009 at 2:01 pm

    I liked this and thought it was beautiful. But silly. It has a name! There’s a box! And, ooo, a bottle. Gotta have a bottle!

    What I really loved is the music, though. Going to have to check into it.

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    • Robin says:
      13 September 2009 at 2:12 pm

      I like the feel of it too…even if it isn’t particularly informative. Don’t think it’s a real “ad” though.

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  3. dewey eyed says:
    13 September 2009 at 2:42 pm

    It’s just plain refreshing to see a perfume ad devoid of overt (faux) sexiness or almost-teen models.

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    • Robin says:
      13 September 2009 at 8:35 pm

      So true…although I don’t think it’s meant as an ad.

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  4. perfumelover says:
    13 September 2009 at 3:36 pm

    Hi
    I like it. 😀

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    • Robin says:
      13 September 2009 at 8:35 pm

      It’s relaxing, if nothing else.

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  5. Filomena says:
    13 September 2009 at 5:52 pm

    It didn’t give much information but it was kind of mesmerizing. I liked it although I don’t know why!

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    • Robin says:
      13 September 2009 at 8:36 pm

      It’s calming, really!

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  6. CynthiaW says:
    13 September 2009 at 11:32 pm

    I liked it – it kept my attention for almost the whole thing, which doesn’t always happen. And it didn’t feature someone writhing about on satin sheets – always a plus.

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    • Robin says:
      14 September 2009 at 9:34 am

      Pretty tired of the satin sheets myself.

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  7. Tama says:
    14 September 2009 at 12:33 am

    It looks like the kind of thing that could be playing on a screen in the Miyake department or something, just kind of background interest. Nicely done, I thought.

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    • Robin says:
      14 September 2009 at 9:34 am

      Yeah — maybe that is what it was made for? Don’t know, but doubt it’s a tv ad.

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  8. alexandrakwan says:
    14 September 2009 at 3:54 am

    I tried this during my trip to my local department store, it’s very fresh very hint of green tea and lili of valley, not artificial at all, but fresh and natural…..but nothing suprising as well…..

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    • Robin says:
      14 September 2009 at 9:34 am

      Haven’t tried it yet!

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  9. CedriCeCCentriC says:
    14 September 2009 at 5:54 pm

    Some of the green aspects of A Scent remind me of the old version of Classic Lauren by Ralph Lauren and of Pure White Linnen by Estée Lauder. It smells of spring not of air.

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    • Robin says:
      15 September 2009 at 2:58 pm

      I *still* have not smelled it — I’m quite behind.

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