Paris Hilton will launch Siren, her sixth fragrance for women, in July. Hilton noted that she "felt like Ariel from The Little Mermaid" during the photo shoot for the ad.
Siren was developed by perfumer Honorine Blanc. The fragrance notes feature mandarin, apricot nectar, frangipani, honeysuckle, coconut orchid, water lily, vanilla beans, sandalwood and creamy musk.
Paris Hilton Siren will be available in 50 ($45) and 100 ($55) ml Eau de Parfum and in matching body products. The bottle design is meant to evoke a mermaid's tail.