Country singer Tim McGraw will follow last year's McGraw by Tim McGraw with Southern Blend, a new fragrance for men that "depicts the essence of the Southern man". Southern Blend will launch in August.
Southern Blend was developed by perfumer Richard Herpin, and features notes of grapefruit, star anise, bergamot, lavender, violet leaves, whiskey accord, vetiver, amber and tobacco.
Tim McGraw Southern Blend will be available in 15, 30 and 50 ml Eau de Toilette. (via wwd)
Update: from the press release ~
Southern Blend embodies Tim McGraw’s genuine American spirit and pays homage to his deeply-rooted Southern values. Created by perfumer Richard Herpin, Southern Blend is multifaceted, modern and smooth…depicting the fresh energetic vibe that is Tim McGraw.
The fragrance opens with a vibrant burst of grapefruit, star anise, and bergamot. The mid notes of lavender, violet leaves and whiskey accord, add warmth to capture the more relaxed side of Tim McGraw. The rich, earthy and woody base notes of vetiver, fresh amber, and tobacco, an ingredient indigenous to the South, exudes strength and substance. All of these luxurious ingredients come together to create the ideal fragrance for the true Southern gentleman.
“Southern Blend depicts the essence of the Southern man – charming and strong, yet at the same time, sexy and rough around the edges. Who better than the modern country icon, Tim McGraw, to represent this bold new fragrance. We are very excited to introduce Southern Blend to consumers and hope they enjoy this savory new addition to the McGraw franchise,” says Steve Mormoris, Senior Vice President Global Marketing Coty Beauty.