McGraw by Tim McGraw will be the debut fragrance from the popular country singer. The scent, created under arrangements with Coty, is due to launch in mass market stores this coming August. A Coty representative noted...
We will launch a very prestige-inspired fragrance straight to mass — which we believe will rejuvenate the mass market fragrance business. Tim resonates with the American consumer — he is admired not only for being a great musician, but also for being a great husband [to Faith Hill] and father [of three]. We see this as one of the most significant mass market fragrance launches since [Coty launched] Celine Dion five years ago.
McGraw is a spicy woody fragrance with notes of bergamot, nutmeg, lavender, moss, amber, patchouli, sandalwood and aged whisky.
McGraw by Tim McGraw will be available in 15, 30 and 50 ml Eau de Toilette. (via Women's Wear Daily)