Perfumer Francis Kurkdjian plans to open his own fragrance house next summer, but don't call it a niche line, or even a brand:
It’s a [fragrance] house that has its owner and friends, but not a brand. And even less so a niche brand—I don’t associate myself with what one would call niche.
Kurkdjian plans to release a variety of products (possibly including detergent) in a variety of prices. (via cosmeticnews)
See also: the By Mark Buxton line.
Note: image via franciskurkdjian.