Next up in Bond no. 9's series of fragrances based on New York neighborhoods: Brooklyn, due for launch in March.
Brooklyn is changing. New York’s legendary city within a city, home to a century or more of strivers, dreamers, and Nobel laureates, is reinventing itself, neighborhood by neighborhood, as an edgy metropolis. Sure, for a while there Brooklyn was a necessary second choice for the real estate-challenged Millennials seeking affordable rents and more square footage than formidable Manhattan could offer. But now— a whole new story. Today’s Brooklyn is preferable to a new generation of artistic émigrés. This is where the artists and musicians choose to move. It’s home to graffiti-ists, gaffers, and key grips, to web designers and aspiring editors. This is where fashion stylists live. New York-bound hip-and-cool Seattle-ites prefer to move to Brooklyn; smart Stockholmers book their hotel rooms here.
The woody oriental fragrance is described as "unisex with a desirably masculine attitude", and features notes of grapefruit, cardamom, cypress wood, geranium, juniper berry, cedar, leather and guaiacwood.
Bond no. 9 Brooklyn will be available in 50 and 100 ml Eau de Parfum; the street-art-inspired bottle was designed by Brooklyn-based artist Shawn Lovejoy. (via press release from Bond no. 9)
Other recent launches from Bond no. 9: Andy Warhol Lexington Avenue, Saks Boca.
Update: perfumer Laurent LeGuernec developed Bond no. 9 Brooklyn.
Another update: see a review of Bond no. 9 Brooklyn.
The scent notes sound kind of meh, like every other men's scent on the market, but the bottle is KILLER.
There was a dust-up on MUA over the bottle & whether or not graffiti was the best way to represent Brooklyn. I'm not from Brooklyn but I thought it looked like a really fun & colorful bottle.
The bottle is AWESOME,AWESOME AND ONE MORE TIME AWESOME!
The bottle doesn't describe the Brooklyn that the press release is talking about at all though. . . the bottle is Brooklyn before all the hipsters moved in. Much as I want to, I haven't liked any Bond offerings yet. Maybe this will be the one?
I'd buy the perfume for that killer bottle alone!
its about time, I don't like Manhattan
Sounds like you need one
That's interesting, I thought the same thing you wrote (didn't know about the MUA dustup). I think Brooklynites might be less than thrilled… having said that, I do think it's a wonderful design. And the notes admittedly sound kind of cliche, but it happens to be a cliche I like on a man.
That is true, although personally it just doesn't bother me at all — it's just a fun bottle!
Brooklyn has become the borough of choice for the young and (they hope) hip crowd making the move to New York. A lot of my friends recently moved there within a year or two of us graduating college because it's turned into such a chic neighborhood.
You would think with all the artsy-fartsy attitude it's trying to capture Bond No. 9 would have gone for a quirkier scent, but maybe not.
Regardless, I think it's worth a sniff, and I've already mentally picked out a spot on my shelf for that bottle…(sound of pennies scraping)
Ohhh fun bottle! Don't know if I'll sniff, I'm allergic to Cypress……
Okay, if there's anyone out there who wants the juice but NOT the bottle, I'll take the bottle off your hands. . .
Apparently you're not alone…
Sorry, I'm holding out for Staten Island. Kidding!
OK, speaking from my intellect, and as a former Brooklynite, all this “New Brooklyn” hooey leaves out huge swaths of the borough that don't lend themselves to romantic clichés (Bensonhurst, anyone? Flatbush?). My gut, however, says, “Ooooh, FABULOUS bottle!”
It will be interesting to see how far out of Manhattan they venture…
M, I'm with you: grapefruit, cypress & cardamom might end up suiting me just fine. We'll see.
Hard to say if it's quirky just based on the notes, but so far, they've mostly done quirky within the Andy Warhol range. We'll see!
All that wood seems more like Westchester County than Brooklyn (for which I'd imagine something more like Cumming or Dzing), but it sounds pretty good.
Finally sampled Silver Factory, btw, so I am no longer a B#9 virgin. And yeah, I liked it a lot.
I asked this on another blog but got no response: why just one scent for the entire borough? You'd think they'd at least want to draw it out a bit before they head off to Queens and the Bronx. (I shudder to think of what they'll make of either given the fact that they seem to think of Brooklyn as covered in grafitti.)
I'm one of those MUA killjoys who hated the bottle. To me, it just screams “Hipster looking for some street cred – and failing miserably!”
when I saw a graffitied Bond no. 9 bottle I thought it was supposed to be Lower East Side. Then I realized that it said Brooklyn.
Berlin has a lot of graffiti… maybe they should venture all the way to Europe.
I don't know why they didn't do Brooklyn sooner though, its been trendy for a while. They must be ~*behind*~
A, I don't know for sure, but they could always do another Brooklyn-borough fragrance. They did Eau de New York as one of their original scents before they started getting Manhattan-specific, after all! A Brooklyn Heights scent could be nice…
That's what I thought, too. The graffiti on the bottle doesn't look like graffiti to me. I'm talking about the balloon-y looking graffiti in which the letters are painted and then filled in. Or not.
Ah, I'd forgotten about that (eau de new york). Makes sense.
Will have to look up the notes on Eau de New York — my god, what could it smell like?
Ha! It's actually very easy to wear… neroli and a bit of vetiver, maybe? I like it even more in the body creme. Very fresh!
I assume they'll get to everywhere eventually…
Oh drat!
LOL — not likely, but you never know…
All of perfume leaves out huge swaths of what doesn't lend itself to romantic cliches
People are so senstive now-a-days, eh?
I think it's bright, color and fun.
So true! Somehow Eau de Urban Blight or Acqua di Appalachian Racism never makes it past the marketing department…
Sounds a bit like Eau de New York?
Well, now you've tried my favorite of the line…
A, Stanzi beat me to it, but I have no earthly idea what Bond has planned. Eau de York is citrus!
Hey, I've no quarrel with either of you. I think it's a fun bottle, but if I had some personal attachment to Brooklyn I might not feel the same way…
I love the bottle but the notes do not intrigue me in the least. I will buy it only for the bottle…….. gawrsh im weak!!!!
basically all perfumes inspired by some location rely on romanticism and stereotypes…
Little Italy is supposed to smell like orange gelato, its not like Italian Americans living in NY stuff their faces with orange gelato all day.
If they're going to do Brooklyn, it's obviously going to be ~*edgy*~
I don't think most of those “Japaneseque” perfumes really represent Japan and its not like Brooklyn is more sacred than Japan.
Most people in Japan don't wear kimonos and but everyone still thinks the Aroma M packaging is cute.
Oh this will be a FB for me. I'm from Brooklyn and it is launched in my Bday month. Love the Graffiti bottle!
Maybe you'll get lucky and not like the bottle when you see it in person!
Little Italy smells like Chinese food to me…
Happy birthday in advance then, and hope you'll get a bottle!
The Shenandoah River is basically in the Appalachian region. I do believe the Shenandoah perfume that was released recently was named after the river/valley. I could be wrong tho
Is Brooklyn grafftisville?
“Today’s Brooklyn is preferable to a new generation of artistic émigrés”
Is it my imagination or does that sentence mean, well, it doesn't really seem to mean anything although I think I kind of get what they're getting at.
That bottle looks it's trying for a nouveau old school 80's thing. I don't love it, but it is fun.
I hope I like that juice, because the bottle just makes me happy.
I've only been to Brooklyn once in the past 5 years, so couldn't say. I take it that it isn't so much so as it used to be.
LOL — that is not a good sentence, you're right!
We'll all have to keep our fingers crossed…
It's been longer for me, and I've heard the same too. As for Brooklyn, the juice, I love the bottle!
Hopefully my next Bond purchase will be Lexington Ave. I love that scent. Surprisingly, the blue cypress doesn't set off my allergies.
Lexington Ave is a great one too, and another wonderful bottle!
I was at the Bond No. 9 store today and asked to sample Brooklyn and they strayed some on my wrist.
It is very nice and definitely has a male attitude! Im not that good with figuring out notes yet as I am still newto this, but it was not what I had expected. I definitely starts out citrusy and becomes more masculine, but I would still wear it, and sexy as it dries. My husband really liked it. He thinks it smell like a lot of different things all at the same time.
All I know is that I can't stop smelling my wrist.
Thanks — I'm really looking forward to trying it!