Look is Vera Wang's latest fragrance for women. Vera Wang, of course, is best known for her bridal wear, and the fragrances (with the notable exception of the wildly popular, geared-towards-the-young Princess) have been squarely in the bridal mold: pretty, romantic, essentially conservative. Look aims to break out of that mold. It's tied to Wang's ready-to-wear line rather than the bridal line, and purports to be "bold, seductive and captivating" and "luxurious, prestigious and modern":*
Look is Princess’ sophisticated older sister — but it isn’t about an age. It’s about a confidence level. It’s also making the statement that we are now a fashion house which does bridal, rather than a bridal house that does fashion. And we’re not about a skintight evening dress; we’re more artsy.*
I'll admit to knowing absolutely zero about Vera Wang's ready-to-wear line, but if Look's juice is any indication, "more artsy" must be interpreted strictly in the relative sense.
Look opens on fresh, sheer, fruity citrus with "watery greens"; it's sweet and apple-y, but too light and crisp to approach cloying (other notes: mandarin, lychee, lily, freesia, jasmine, oakmoss, vanilla, skin musk and patchouli). The heart is soft, nondescript blended florals, the base is very clean and rather pale, and while it's got a touch of musky-woody warmth and does darken a tad later into the dry down (it also gets just a teensy teensy bit powdery/velvety), the patchouli and oakmoss have been sanitized long past the point of recognition.
Look is more sophisticated than Princess, but not by much, and of the six attributes quoted in the first paragraph above (bold, seductive, captivating, luxurious, prestigious, modern), the only one I'd vouch for is "modern", and even then, it isn't exactly "of the moment" — this sort of fruit + fresh stuff + flowers scent has been done often enough in the past 10 years. The attribute I'd select would probably be "safe". Mind you, it's pleasant enough and perfectly wearable, it just isn't at all interesting or unusual, and while it's arguably less bridal than the others in the line, it still strikes me as an essentially conservative fragrance.
Vera Wang Look was developed by perfumer Annie Buzantian. It's available in 30, 50 and 100 ml Eau de Parfum, in 30 ml Parfum Elixir and in matching body products, and can be found at major department stores.