UK travel retail chain World Duty Free has teamed up with Roja Dove to create a new website that promises to find your perfect perfume:
Created by Roja Dove, the world’s only Professeur de Pafurms [sic], this new website will help you discover your fragrance personality and explore new fragrances that will perfectly suit you and your destination. Simply input where you are going in the world and whether you are travelling for business, romance or simply pleasure and you’ll receive a Roja recommendation of a selection of fragrances bespoke to you that will be the perfect accompaniment for your trip.
Just as your travel wardrobe should differ for a business trip to New York as it would for a romantic break in Paris, your fragrance choice can differ too - and according to Roja this is where most of us miss a trick. Just as you wouldn’t pack a little black dress for board room meetings in New York or a business suit for a beach break in Sydney, Roja advises you to apply the same thinking to your fragrance to help you effortlessly blend in.
(via press release)