Fragrance house Givaudan has designed a free iPhone application designed to help consumers navigate the perfume market both in-store and online. The company has used information from its Miriad 2.0, winner of this year’s FiFi Technological Breakthrough of the Year for Fragrance for Fragrance Creation & Formulation, to create a database of over 4,000 prestige fragrances to form the consumer guide in the iPerfumer.
— Read more at Givaudan unveils perfume i-Phone app at Cosmetics Business. iPerfumer can be found now in the App Store at iTunes.
Hearst Magazines Digital Media will partner with fragrance mastermind Michael Edwards to create a comprehensive online fragrance database called the Fragrance Finder. With information and recommendations for roughly 6,500 fragrances, the site is designed to help consumers find their ideal scents.
It will be featured on web sites for various Hearst titles, including Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Seventeen, Town & Country and cosmogirl.com.
— Read more in Michael Edwards Partners with Hearst at Cosmetic World. Michael Edwards also created the fragrance finder used at Sephora, and the online Fragrance Directory at the Fragrance Foundation.
UK travel retail chain World Duty Free has teamed up with Roja Dove to create a new website that promises to find your perfect perfume:
Created by Roja Dove, the world’s only Professeur de Pafurms [sic], this new website will help you discover your fragrance personality and explore new fragrances that will perfectly suit you and your destination. Simply input where you are going in the world and whether you are travelling for business, romance or simply pleasure and you’ll receive a Roja recommendation of a selection of fragrances bespoke to you that will be the perfect accompaniment for your trip…
Scentmap is a new online tool that aims to “navigate shoppers through the often daunting process of choosing a fragrance”. You select the name of a fragrance that you currently like, and Scentmap makes suggestions of other scents that might suit you. A “remote control” on the right column allows you to fine-tune the selections to fit your specifications…
