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Bvlgari Omnia Green Jade ~ new perfume

Posted by Robin on 5 November 2008 49 Comments

Bvlgari Omnia Green Jade fragrance

Bvlgari will launch the third flanker to 2003's Omnia this coming February. Omnia Green Jade, which follows Omnia Crystalline and Omnia Amethyste, is "aimed at a younger, more contemporary" audience.

Like the prior scents in the series, Omnia Green Jade was developed by perfumer Alberto Morillas. The fragrance notes feature green mandarin, spring water, white peony, pear blossom, jasmine, pistachio, white woods and musk.

Bvlgari Omnia Green Jade will be available in 25, 40 and 65 ml Eau de Toilette and in matching body products. (via moodiereport)

Update: see a review of Bvlgari Omnia Green Jade.

Filed Under: new fragrances
Tagged With: alberto morillas, bvlgari, flanker

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49 Comments

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  1. Anonymous says:
    5 November 2008 at 9:35 am

    What does spring water smell like?

    Curiosity will get the better of me, and I'll give it a sniff and a whirl, I'm sure.

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  2. Anonymous says:
    5 November 2008 at 10:24 am

    Right? It was the pistachio that got me. Water, citrus, pistachio. If it smell like a pistachio italian ice I'm certainly not complaining.

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  3. Anonymous says:
    5 November 2008 at 10:25 am

    Is this going to be a cross between the vert and omnia?

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  4. Anonymous says:
    5 November 2008 at 10:27 am

    That model is pretty an perfect for the campagin:))

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  5. Anonymous says:
    5 November 2008 at 10:36 am

    Weren't the previous Omnia flankers already aimed to younger public? Is this going to be aimed to a younger public thant the previous, that was already younger? That's odd. I think if it continues soon we're going to have omnia baby

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  6. Anonymous says:
    5 November 2008 at 10:46 am

    2peas: I'll try it too, of course, but I'm worried it will smell very fresh & light & aquatic. We'll see!

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  7. Anonymous says:
    5 November 2008 at 10:46 am

    I could live with pistachio ice if it isn't too aquatic 🙂

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  8. Anonymous says:
    5 November 2008 at 10:50 am

    Doesn't sound like it…I don't think it will have any relationship to the original Omnia other than the bottle (and the last 2 didn't either).

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  9. Anonymous says:
    5 November 2008 at 11:22 am

    Don't think for one second that they won't make one for kids. If memory serves, Bvlgari once did offer an alcohol-free fragrance range intended for mothers and babies called “Petit Et Mamans”, so anything is possible!

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  10. Anonymous says:
    5 November 2008 at 11:27 am

    Agreed!

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  11. Anonymous says:
    5 November 2008 at 12:25 pm

    Is this fragrance aimed at girls aged 13 – 15? That's how old the model looks when one's cleaned off the makeup.

    Doesn't she remind you of a geisha? Ethereal, light and breezy. Since Omnia Cristalline is already light and breezy, the more contemporary look could be for the fragrance not to smell at all? Like Evian face spray 🙂

    I desperately wanted Omnia Cristalline to work on me because it's light and beautiful but it's gone in about 10 minutes.

    If it wasn't for the peonies woods and musk one may think we're talking about a posh ice cream concoction. But what can one expect when Jasmin Noir is equally ethereal?

    Talking about “Petits et Mamans”, mommy & baby fragrances are back – check L'Occitane where the once-discontinued lovely (and alcohol-free) honey water is back under a different name.

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  12. Anonymous says:
    5 November 2008 at 12:51 pm

    I'm actually kind of looking forward to this one, which is more than I can say about the Amethyste one.

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  13. Anonymous says:
    5 November 2008 at 1:21 pm

    I think they might still make that one (?)

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  14. Anonymous says:
    5 November 2008 at 1:22 pm

    I'd guess that it's hoping to catch a younger audience than Amethyste (which I didn't think smelled all that “young”), and also that it's geared towards the Asian market. But who knows.

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  15. Anonymous says:
    5 November 2008 at 1:24 pm

    The women in the ads for Crystalline & Amethyste look pretty darned young too (actually, they could all be the same person, I don't know).

    Crystalline lasts for hours on me, but you're not alone. I do think many people can't smell that musk, as with the original Omnia.

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  16. Anonymous says:
    5 November 2008 at 2:17 pm

    More jade?
    This one sounds less appealing to me than the Olivier Durbano Jade perfume.
    I like the original Omnia, though.

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  17. Anonymous says:
    5 November 2008 at 2:33 pm

    Um, silly lil' ol' confused Me. How could pistachio be aquatic? I thought they, like, grew on trees.

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  18. Anonymous says:
    5 November 2008 at 2:41 pm

    I think its because it sounds like pistachio Italian ice.

    When I read the notes what came to my mind was watered down pistachio.

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  19. Anonymous says:
    5 November 2008 at 2:51 pm

    I'm in the minority as thinking the Omnia bottle is pretty cool, and in the green it may be my favorite. The Omnias work well for me, except for Amethyste (great for thirty seconds, then soap & water, then gone completely in 20 minutes.) Jade sounds rather promising, but I too am wondering how much younger the target audience can be, compared to the current target audience! I just know I'm waaay older than either one. 🙂

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  20. Anonymous says:
    5 November 2008 at 2:57 pm

    The notes don't thrill me, but hopefully it will be interesting. Bvlgari usually does a good job.

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  21. Anonymous says:
    5 November 2008 at 2:57 pm

    R, if you floated it in spring water?

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  22. Anonymous says:
    5 November 2008 at 2:58 pm

    I actually think it's cool too — to look at. I just don't like holding it (it feels cheap) or using it (it's confusing).

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  23. Anonymous says:
    5 November 2008 at 3:01 pm

    This is what, just one week after the Durbano Jade announcement? Too confusingly similar for me. I can see all manner of holiday gifts gone wrong: “I didn't want THIS Jade, I wanted the other one.”

    Robin: Hope you are having a happy Post-Election Day!

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  24. Anonymous says:
    5 November 2008 at 3:16 pm

    Joe, people will have to say GREEN JADE or JADE, NOT GREEN I suppose 😉

    And I'm utterly worn out, and can't say more than that w/o violating my own no-politics-in-the-comments policy! But thanks.

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  25. Anonymous says:
    5 November 2008 at 3:32 pm

    Ah, R, that made me giggle!

    Okay, now don't giggle yourself, but this stuff sounds kind of nice, in a youthful, spring water, springtime kind of way. And I DO like pistachio gelato. . .I wish they'd redesign that bottle, though; I've got Amethyste, and it's just the ugly duckling whenever I have it on display with other bottles on rotation on my bathroom shelf (the rest, as you know, are safely in the fridge, which now needs a good slam of the door to shut, bulging as it is with bottles). It's just a goofy-looking thing, and kind of plasticky and cheap-o, IMHO. Maybe others like it better?

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  26. Anonymous says:
    5 November 2008 at 5:18 pm

    I'm very excited about this! I love these bottles and I'm completely obsessed with the colour green. Also, Crystalline suits me very well, and I like a number of fragrances created by Alberto Morillas. At the worst it might be too bland, some of his are. But that green colour should make up for that.

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  27. Anonymous says:
    5 November 2008 at 7:59 pm

    No, you're entirely right so I won't giggle. Could be great stuff. Spring water just doesn't warm my heart.

    I'd like the bottle much better if it had more heft to it — agree it feels cheap-o when you pick it up.

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  28. Anonymous says:
    5 November 2008 at 8:04 pm

    I really like the color too! We'll keep our fingers crossed that it isn't too bland.

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  29. Anonymous says:
    5 November 2008 at 9:51 pm

    I tried this back in August, and I liked it. I can't say any more than that, because I haven't been able to test it since.

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  30. Anonymous says:
    6 November 2008 at 7:16 am

    OMG how exciting! It sounds delicious!
    BTW, I thought Omnia Crystalline and Omnia Amethyste were aimed at “a younger, more contemporary audience”.

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  31. Anonymous says:
    6 November 2008 at 9:31 am

    Thanks, good to know!

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  32. Anonymous says:
    6 November 2008 at 9:32 am

    Let's hope it is delicious — and not TOO young.

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  33. Anonymous says:
    6 November 2008 at 5:08 pm

    Actually I might havo to resort to my usual complaint about green things, “it's not green enough”. I saw a picture of this on another site and it was a lot greener. Serious issues or what!?

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  34. Anonymous says:
    7 November 2008 at 8:15 am

    Hope the “real thing” will be green enough then 🙂

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  35. Anonymous says:
    12 November 2008 at 4:05 pm

    i was actually on sephora.com today and green jade is there! i thought it came out in feb! all i know is that im really excited! green jade sounds quite appealing to me and im so glad i dont have to wait till feb. to experience it!!!

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  36. Anonymous says:
    12 November 2008 at 9:56 pm

    Cool — thanks for letting me know, I'll announce that tomorrow in a shopping post.

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  37. Anonymous says:
    14 November 2008 at 4:51 pm

    My local Nordie's just got Omnia Green Jade. I sprayed the juice on scent strip and on skin.

    On me, it started light green/floral, then after an hour, lovely powdery white musk and Iris notes developed. I'm guessing on me, it will go to warm skin scent in another hour or two.

    It's nice, but not my type of scent. I”m glad I tried it though!

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  38. Anonymous says:
    14 November 2008 at 9:19 pm

    Hmmm, can't tell if that will be my type of scent either — sounds like maybe not. But I'll give it a shot!

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  39. Anonymous says:
    15 November 2008 at 10:41 am

    One thing I was glad/surprised to see was it didn't turn overly sweet.

    Although nice scents, Laura Mercier Nuits Enchantees and Lancome Magnifique went sweet. I needed woods or spices to balance it out.

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  40. Anonymous says:
    16 November 2008 at 11:24 am

    Well, that's good news. Figures it launched right after my regular mall trip…probably won't get back for a couple more weeks.

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  41. Anonymous says:
    16 November 2008 at 11:50 pm

    Tried this on today. I think that I can cross off any more jeweled Omnia flankers. I smelled green apple and powder most prevalently. However, there was a slight tea note in the heart that I might have imagined. It's more tart than Amethyste but they are extremely close sisters; they share that same unfortunate synthetic water smell. They end almost identically. So, no, nothing earth-shattering.

    I will say that the ad campaign is probably one of the most beautiful I've seen in a good long while. The bottle is still awfully plastic but the green is a pretty color. Still, not worth… anything. To me, at least.

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  42. Anonymous says:
    17 November 2008 at 8:51 am

    Green apple — drat!

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  43. Anonymous says:
    2 December 2008 at 9:52 pm

    I didn't get apple at all, actually. More of a fresh, well, green scent with the same sort of balsa base as the Crystaline. Definitely a tea scent, though. You weren't imagining that one =)

    It fades faster than I would like, however, considering how light and fresh it is without having an overly citrusy or aquatic scent.

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  44. Anonymous says:
    3 December 2008 at 8:05 am

    Interesting — wouldn't have thought they needed another green tea scent.

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  45. Anonymous says:
    1 January 2009 at 2:16 pm

    I can't understand why Bulgari create perfums like Au Vert, Black and Omnia, then create the instant headache of Amethyste! If this is described as 'more tart' than Amethyste then I wont even sniff it! My fave perfume was Bulgari Black – it was innovative with a natural edge.Omnia was quite good too – gourmande inspired with saffron, ginger and white chocolate. They discontinued both and have obviously got a new perfumer to create these nasty new fragrances. They're meant to be for the younger market but they won't work there either as they're unatural and unfunky. Which teenage girl or young woman wants to smell like synthetic plugin room fragrance? Unless she's tacky. It gives Bulgari a bad name and reflects neither quality or zeitgest. Boo

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  46. Anonymous says:
    1 January 2009 at 7:24 pm

    They haven't discontinued Omnia and Black. Who told you that?

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  47. Anonymous says:
    1 January 2009 at 7:35 pm

    So far as I know they haven't discontinued Black or Omnia, and the same perfumer who made Omnia made Omnia Amethyste (Alberto Morillas). I didn't love Amethyste either, but I think I liked it more than you did 🙂

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  48. Anonymous says:
    5 February 2009 at 9:54 pm

    I tried this on my skin today (along with the original Omnia on the other side), and I think I like this one the best of the three (I don't really care for Crystalline at all). But it reminds me SO much of another fragrance. I can't completely put my finger on it, but I think its Magnetic Beat by Escada that comes to mind. Either way, I like it. And, it seems to have way more sillage than the original.

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  49. Anonymous says:
    6 February 2009 at 9:00 am

    It reminded me of something I can't think of too…

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