Lancôme's new fragrance, Magnifique, will be making an appearance at Madrid's third annual La noche en blanco this Saturday, September 13th. Artist Ana Laura Aláez will construct a red geometric sculpture inspired by Magnifique's bottle in front of the Palacio Real:
A feminine, contemporary space, painted red and made with iron and methacrylate, will serve as the dwelling place of a female violoncello player. From its small, inhabitable shape, created by renowned artist Ana Laura Aláez, it will try to create a musical dialogue with the building next door, the Royal Palace. The translation of its French title would be The Dwelling Place of Essence. This idea aims to explain how this “house” is the essence of an elementary shape that could grow indefinitely to different scales while keeping its formal rigour. Just like the essence of a scent.