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For the animal in you

Posted by Robin on 25 August 2008 29 Comments

Remember the "making of" video for Guerlain Homme? Here's the finished product, starring Brazilian model Renne Castrucci.

Filed Under: perfume in the news
Tagged With: guerlain, renne castrucci, video

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29 Comments

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  1. Anonymous says:
    25 August 2008 at 9:52 am

    What a *dreadful* ad! It's so naff and jokey. That would actually put me off buying a fragrance. I've never seen such an unsophisticated ad for a usually classy company. Dear oh dear.

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  2. Anonymous says:
    25 August 2008 at 10:05 am

    It is going to be interesting to see what people think — I agree w/ “naff and jokey” but thought that was kind of fun & tongue in cheek — reminds me of a vintage Old Spice commercial or something.

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  3. Anonymous says:
    25 August 2008 at 10:11 am

    Well yeah, I guess many people will love it. I suppose it's just a personal thing with me. If I see a “jokey” campaign for a fragfrance, I just lose a lot of interest in it. I prefer the classy, sophisticated compaigns. Having said that, if I adore the smell, it wouldn't really put me off buying it.

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  4. Anonymous says:
    25 August 2008 at 10:21 am

    Well it isn't what you'd expect from Guerlain, is it? But then, I didn't think the Hilary Swank Insolence ads were what I'd have expected from Guerlain either, and those were just dumb, not even funny. So I see this as an improvement, LOL…

    Haven't smelled the scent yet either.

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  5. Anonymous says:
    25 August 2008 at 10:25 am

    whoa! I think having seen your “making the video”, I was expecting something a bit more…something? not so hokey?

    but hey! all that REALLY matter it how the stuff smells, no?

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  6. Anonymous says:
    25 August 2008 at 10:29 am

    Agree! Thought they were going for something sexier, less funny.

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  7. Anonymous says:
    25 August 2008 at 12:17 pm

    I agree with everyone! What a shocker! I didn't know whether to laugh at that comic moment but my first thought was one of disgust and revulsion – I mean, come on: drinking from the local watering hole? And I don't mean the bar.

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  8. Anonymous says:
    25 August 2008 at 2:02 pm

    I agree – my first thought (beyond the silliness of it all – leopards and gazelles drinking together. O-tay!) was 'ewww' –

    plus, he doesn't look animalic – he just looks stupid. And wet.

    And not in a good way:-)

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  9. Anonymous says:
    25 August 2008 at 2:15 pm

    I laughed! It helped that I'd already seen the “making of” video, of course, but still — I think it's funny.

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  10. Anonymous says:
    25 August 2008 at 2:17 pm

    Now see, I'm always complaining about how all the men in the ads aren't sexy, but I find this one sexy. Ya'll can keep Jude Law & James Franco & Justin Timberlake & Josh Hartnett, I'll take this Renne whatshisname.

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  11. Anonymous says:
    25 August 2008 at 3:04 pm

    I rather like the ad..I think I am alone with this. He is gorgeous, by the way.

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  12. Anonymous says:
    25 August 2008 at 4:30 pm

    Robin & Kim, do not grieve, as you are not alone… It made me laugh! And I do think he is gorgeous, I wish you'd see more of him in the film. But as a Guerlain fan I understand the criticism. I've never seen anything as silly for such a top brand. It's quite well done, considering how hard it is to simulate a tropical forest in a studio – but still it looks so much like it's shot indoors!
    I just hope the (“mojito”-)scent is better than I expect.

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  13. Anonymous says:
    25 August 2008 at 4:40 pm

    God, what a silly ad. The way they skim over the animals and shoot back to Renne? It's like a spoof of itself.
    I'm pretty sure I won't like the fragrance anyway, but this would really tip the scales if I were on the fence about it.
    …
    Stupid mixed metaphors!

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  14. Anonymous says:
    25 August 2008 at 4:44 pm

    Well, I always say that as a Guerlain fan, what I want most of all is for Guerlain to stay viable. If Guerlain Homme turns out to be crap (and of course, it might not!) and it sells, perhaps that finances the continued production of Apres L'Ondee. So…a little humor is ok by me, I prefer it to the absurd Barbie doll advertising for Insolence (although the more recent Hilary Swank ads are better).

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  15. Anonymous says:
    25 August 2008 at 4:48 pm

    Yes, a spoof of itself, agree! Still think it's great fun.

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  16. Anonymous says:
    25 August 2008 at 5:56 pm

    but ewww…..just imagine his breath! He's been drinking watering hole water! do you know what they DO in those watering holes?:-)

    Better get some Scope, just in case!LOL!!!

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  17. Anonymous says:
    25 August 2008 at 7:22 pm

    See I didn't even notice the leopards and gazelles drinking together! My mind was too busy going omgwtfeww lol

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  18. Anonymous says:
    26 August 2008 at 12:23 am

    Yep, and that animal Renne has permission to grab the back of my neck between his teeth ANY ol' time. Grrrrwwwlll.

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  19. Anonymous says:
    26 August 2008 at 6:48 am

    Thank you for being in our camp! I have to go sniff this one.

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  20. Anonymous says:
    26 August 2008 at 6:52 am

    Agree with the others that it's a stupid ad. “For the animal in you” *lol* I thought these days were over that men had to reveal their animalistic inner self. Whta is meant with it anyways? Their sex drive?

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  21. Anonymous says:
    26 August 2008 at 8:48 am

    HA, I saw the “making of” video — he's drinking out of a clean basin ;-)

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  22. Anonymous says:
    26 August 2008 at 8:55 am

    Some things never change :-)

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  23. Anonymous says:
    26 August 2008 at 9:54 am

    Like it. There are cats and that's enough for me:) I'd like anything, if it contains a cat.

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  24. Anonymous says:
    26 August 2008 at 10:24 am

    Oh, it's likable!

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  25. Anonymous says:
    26 August 2008 at 2:46 pm

    There you go then!

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  26. Anonymous says:
    26 August 2008 at 6:38 pm

    HAHAHA. That's hilarious. That wasn't supposed to be a joke though, was it?

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  27. Anonymous says:
    27 August 2008 at 10:51 am

    Oh, I assume they meant to be funny!

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  28. Anonymous says:
    11 September 2008 at 1:04 pm

    I liked it too! But then I like silly things.
    I'm actually more inclined to laugh when I see a really “serious” fragrance commercial, trying to convince viewers that a spritz of J'Adore will transform them into Charlize Theron.

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  29. Anonymous says:
    11 September 2008 at 5:13 pm

    LOL — exactly!

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