Rocawear, the fashion label established by rapper Jay-Z, will launch their first fragrance this fall. The new fragrance for men, 9IX Rocawear, was created under licensing arrangements with Elizabeth Arden:
The scent, concocted by International Flavors & Fragrances, has top notes of Asian coriander, mandarin zest and living cantaloupe; a heart of spike lavender, raw geranium leaf and suede, and a drydown of golden amber, musk and timberwood.
9IX Rocawear will be available in 50 and 100 ml Eau de Toilette and in matching grooming products. It will launch in September, but will not be introduced in the US until next spring. (via wwd) Update: see a review of Rocawear 9IX.