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An enormous coup

Posted by Robin on 28 June 2008 10 Comments

“Boy, they really sold out — Hearst — didn’t they?” said Allan Mottus, a beauty industry analyst who publishes the Informationist, a trade publication. Mr. Mottus added: “You have to take your hat off to Lauder. It is an enormous coup.”

— The New York Times notes that the July issue of Harper's Bazaar devotes considerable editorial space to the four spokesmodels for Estee Lauder Sensuous. Read more in A Cover, 40 Pages, 4 Faces and One Perfume.

Filed Under: perfume in the news
Tagged With: estee lauder

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10 Comments

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  1. Anonymous says:
    28 June 2008 at 12:27 pm

    Clever of them. At the tiny mall in my small town, the Lauder SA spouted notes and indicated a big, splashy local launch near the end of July. No testers yet.

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  2. Anonymous says:
    28 June 2008 at 2:51 pm

    Really, no testers for another month?? Macys & Nordstrom seem to both have it in stock already.

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  3. Anonymous says:
    28 June 2008 at 10:12 pm

    Tiny mall, small town. No Macy's, no Nordstrom. *deep sigh*

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  4. Anonymous says:
    29 June 2008 at 9:20 am

    My sympathies…

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  5. Anonymous says:
    29 June 2008 at 7:01 pm

    Just popping in to add that Allure used one of the Sensuous models, Hilary Rhoda, in the July issue. She fills seven pages of a twelve-page feature on “sexy” beauty. A sidebar on perfume is called “Sensual Scents” (interesting word choice). I guess Conde' Nast is contributing to the Sensuous publicity groundswell, too.

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  6. Anonymous says:
    29 June 2008 at 8:58 pm

    Thanks, I haven't even opened that issue yet — I'll go take off the plastic :-)

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  7. Anonymous says:
    29 June 2008 at 10:03 pm

    Phoenix/Scottsdale: We have Nordstrom, NM, Saks, and as of 10 days ago, no one had a sample, no one had anything other than a suggestion to order it online. Unsniffed? Not even for molten rivers of woods. Or rivers of molten woods. Or Molton Brown for that matter, either.

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  8. Anonymous says:
    29 June 2008 at 10:14 pm

    Really, even there? I'm surprised, I'd think Nordstrom would at least have a tester if not the actual thing for sale. I wouldn't order it unsniffed either, especially since it's bound to appear soon enough.

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  9. Anonymous says:
    30 June 2008 at 9:42 pm

    They have a tester at Holt Renfrew in Montreal – I sniffed it, it's okay but I probably wouldn't wear it. Smells like 30 other things I've already smelled, although not unpleasant.

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  10. Anonymous says:
    1 July 2008 at 11:53 am

    It seems to be getting a “love it or hate it” reaction on MakeupAlley. Agree it is not astounding original, but I am in the “love it” camp.

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