Calvin Klein will launch Secret Obsession, a new fragrance for women fronted by Eva Mendes, this coming September.
The Secret Obsession fragrance is a floriental with no relationship to the original Calvin Klein Obsession scent other than the name and the steamy advertising (the television spot has apparently been nixed by network censors). According to a Coty representative,
Obsession put Calvin Klein on the map in 1985 and continues to be an integral piece of the brand portfolio...While Obsession epitomized the overt glamour and sexuality of the Eighties, Secret Obsession will become the meaning of what is sexy today — more personal, sophisticated and intoxicating. Eva Mendes is a reflection of how things have changed over the past 20 years."
Secret Obsession's notes include exotic plum, mace, rose de damas, jasmine, orange flower, tuberose, cashmere woods, burnt amber, vanilla and sandalwood.
And coming in July from Calvin Klein, the first set of flankers for 2007's CK IN2U, CK IN2U Pop:
ck IN2U POP for her is a creamy, citrus floral juice, containing notes of papaya, lime zest, blackberry, plum blossom, vanilla and woods. Its male counterpart is described as fresh, warm and woody, with top notes of mint, lemon and cucumber, leading to a heart of neroli, cardamom and violet, atop a base of patchouli and vetiver. (via moodiereport)