Under its new owner, the French label's finances at first suffered. In 2002, for example, Ms. Wang launched a new Lanvin-branded perfume. Instead of entrusting the business to a licensee, as most fashion houses do, Lanvin decided to go solo.
[...] The problem with the perfume launch was that Lanvin didn't have the know-how or a distribution network, so it ended up with millions of euros worth of unsold perfume bottles between 2002 and 2004, according to Lanvin's 2004 financial records.
— From Fashion's New Patrons Struggle for Right Fit, a fascinating article in the Wall Street Journal about the "deep-pocketed entrepreneurs" buying up the Paris fashion houses. The fragrance must be Lanvin's Eclat d'Arpege. Thanks to Ruth for the link!
The Times article claims that using these untested fragrance chemicals is an ecologically sound choice, as it reduces demand for natural resources. Not mentioned: the fact that ingredients in perfumes and body care products that we wash down the drain each day end up contaminating our rivers, lakes and oceans, creating potential problems for local fisheries and aquatic ecosystems.
— From New York Times seduced by fragrance industry, Enviroblog's answer to Chandler Burr's recent article, Ahhh, the Seductive Fragrance of Molecules Under Patent.