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  1. Anonymous says:

    Have you only just posted this, Robin? May I be the first to say, officially, “PHWOOARGH!”?

  2. Anonymous says:

    Yes, why — has it already been all over the internets and I missed it?

  3. Anonymous says:

    DAMN! I'm at work so I can't see Youtube!! I've been waiting for this!

  4. Anonymous says:

    He'll still be here when you get home 🙂

  5. Anonymous says:

    No, not at all (that I know); I meant that I was surprised nobody else had said anything yet!

  6. Anonymous says:

    Gah! This came in the wrong place – was supposed to be replying to RobinNST. Sorry.

  7. Anonymous says:

    Thats ok — and yes, now I see what you mean — I had just posted it 🙂

  8. Anonymous says:

    Oh wow. Yeah, he's pretty sexy!

    And very effective advertising; makes me want to go out and buy it! 😉

  9. Anonymous says:

    I have to admit — he is not a favorite of mine, but I think it is very effective advertising, esp. given that most men's scents are purchased by women.

  10. Anonymous says:

    Actually he's a good choice as the image for this fragrance, commercialy speaking. Should be very effective.

  11. Anonymous says:

    I'm the wrong demographic. I actually care how something smells, not who's flakking it. But then again, he's not my type. And I'm sure I'm not his, so there we have it.

  12. Anonymous says:

    Yeah, how something smells is kind of important to me too. Hence the obsession with perfume. (go figure)

    But type or no type, he's hot. That's all.

  13. Anonymous says:

    I personally like George Clooney and Brad Pitt, but Mr. McConnaghy (sp?) will do.


  14. Anonymous says:

    He might be sexy, but nothing happens! And I don't find guys sexy who are obviously convinced of being a supermodel. THIS IS INCREDIBLY BORING. Just interesting the fact that he's being chased by those photographers and there's no woman to be seen anywhere.

    I dearly hope the fragrance is something more inventive than this stupid add. I love the first fragrances they did, “Pour Homme” and “By” and it's time for a reinvention of their image which has become a bit of a tedious clishée. Think of it, they are one of the last independent houses!!

  15. Anonymous says:

    He does look nice, but with all the tabloids going on about how he despises deodorants of any kind (he says he'd rather shower several times a day than use ANY kind of deodorant), you have to wonder how well he works as a fragrance face. Unless the fragrance is very pungent and is good for masking odors *sniggers*.

    But we shall see. After Light Blue for men, I'm loath to expect too much originality from D&G. Although I love their D&G pour homme juice.

  16. Anonymous says:

    I have to agree with the previous two comments – Matthew McConaughey is unimpressive and far removed from the public perception of “The One”. And after dismal offerings from D&G for men, I'm not exactly going to be planning an all out assault on my nearest fragrance counter to obtain a bottle. I'll give it a sniff, in all fairness, because I could very well be wrong about it. But McConaughey's involvement turns me right off; I mean, he's famous for taking his shirt off ALL THE TIME! So the unkempt and sweaty, long-haired beach bums of the world can champion this one – I probably will pass, even if it smells great, because of the association.

  17. Anonymous says:

    First of all, we can't rely on the tabloids for anything other than nonsense. Second, he's *photographed* by the tabloids with his shirt off–that doesn't mean he “takes his shirt off all the time”! Third, he's frequently photographed when he's running or working out–hence shirt off, and sweaty. And seriously, so what if he doesn't wear deoderant (which again, I presume is coming from the tabloids). I'm not going to smell his armpits for god's sake!

    And good lord, it's not like he's this terrible public figure–he's just an actor! An actor who in my opinion happens to be good-looking. I could seriously care less about the perfume or cologne actually. I'm probably not ever going to smell it. I don't expect much from D & G anyway–there's many other fragrances that I'd rather spend my $$ on.

    I just take the ad for what it is: selling sex, pure sex. That's what mainstream marketing's all about. That's what Hollywood's all about. This is nothing new.

    To me this ad is just a nice little moment of frivilous indulgence that I would have never seen if it had not been on here.

    And thank you, NST for posting it, because I thought it was a nice little escape from the real problems of the world, that are actually worth taking a stand for.

  18. Anonymous says:


  19. Anonymous says:

    If you care how something smells, you're the wrong demographic for ANY fragrance ads, LOL…

    He isn't my type either, really.

  20. Anonymous says:

    Are they really? I didn't know that. I know only the later D&G fragrances, so have nothing emotionally invested in the brand, so to speak — this is just eye candy, and you're right, nothing happens. MM isn't my sort of thing, but frankly, this is at least sorta funny in a tongue in cheek way, and most men's fragrance advertising isn't even that 😉

  21. Anonymous says:

    Air Ocean, I don't expect anything at all from The One for Men.

  22. Anonymous says:

    Markolomeu, I honestly don't know what MM is famous for, so none of that bothers me at all, and gosh, you can't skip a fragrance because you don't like the face, can you? I mean, I'd have to give up all sorts of favorites if it worked that way!

  23. Anonymous says:

    Would agree: selling sex. To women, who buy most of the men's fragrances anyway.

  24. Anonymous says:

    Nice pecs. But stoopid.
    Ergo: Perfect for D&G.
    (End of snark. But I wish they'd used Gale Harold.)

  25. Anonymous says:

    Has anyone noticed how short his arms are? I'm interested in how this sells, because DG The One for Women has been a consistent seller. Anything is better than Light Blue. Meh.

  26. Anonymous says:

    Had to google Gale Harold. My tastes run a bit older than everyone else here, I think!

  27. Anonymous says:

    I'd take Light Blue over The One, myself — but if given the choice wouldn't wear either 🙂

  28. Anonymous says:

    I've never had any trouble with MM – he's sort of tongue-in-cheek in general, and I kind of like the way he drawls his way through everything. I liked Ed actually (better than The Truman Show, which was out at the same time, and on roughly the same subject) and I was amused by his utterly superfluous character in Contact, where he was completely mismatched with Jodie Foster and uttered the immortal line: “You could call me a man of the cloth, without the cloth.” I personally prefer Matt Damon as MM, though (love that impersonation…) And I'd prefer Paul Newman to be the spokesman, so my taste most run much older.

  29. Anonymous says:

    Don't feel bad, I watch entirely too much tv and I had to look him up too! (stopped watching Grey's a long time ago). I'm 31(the lost demographic – too young for this, too old for that!) and would prefer, say, Liam Neeson or John Cusack myself…but not for schilling colonge… 😉

    Anyway, thanks for the video. Matt is nice eye candy and all, but it was so silly. Of course it was, because they almost always are!

  30. Anonymous says:

    “must run much older” obviously, sorry!

  31. Anonymous says:

    That man just cannot keep his shirt on. I don't know, that ad would get me to smell the fragrance, I'm not going to lie.

  32. Anonymous says:

    my taste is generally much younger, but Paul Newman's still way hot, and he makes delicious cookies and salad dressings.

  33. Anonymous says:

    They used to have cult status which they gradually demolished by bringing in fact gorgeously cut but boring collections (applies more to menswear) and lowering the material quality.

    If you don't know them you should really try both the first men's (Same bottle as Light blue but clear) and woman's (square with red cap) fragrance! The first was my fave for years, the latter has quite a development from wonderful green, aldehydic & flowery (Freesia & Neroli) to a warm oriental base – in Europe it's a cult classic. It's slightly “vamp”. Please try it and you'll know why many are so disappointed by the house's releases in recent years!

  34. Anonymous says:

    I like the wink,nod insider feel to the ad. The only thing that feels *off* is that I keep seeing MM as the face of Stetson for men, in full cowboy attire! Anyone else remember this?

  35. Anonymous says:

    I know… I know! It isn't right for anything to have that effect on my decision, but, darn it, there is something about him that comes across… blah?! I don't know what it is… yes, I understand and admit, as a journalism major, that the media image probably isn't what they make it, but come on – even Britney is seen wearing clothes again without the weird pink wig. I guess, just in combination with his lackluster work and ” all Texan tumbleweed” public persona, he doesn't inspire a need to smell this… his contribution to the ad seems superficial and a tad superfulous, like his career.

    That is harsh, I know. Maybe subconsciously I envy him! Or not… But, to me, a house would want a face that fronts a launch to be one of many character facets, even if they are fleeting, that exude charm, humor, grace, sensitivity… brazenly pushing sex and a pretty face doesn't cut it with real perfume consumers, and only lasts so long with fair-weather scent shoppers who purchase on mere impulse. I guess, in retrospect, I am disapointed with D&G in the whole approach. As a house that can surprise and be avant and still classy, they seem to have skipped both in the ad, and I worry that it speaks ill of the fragrance as well.

    But your point is completely true Robin. The ad itself shouldn't turn me off. After all, The One for Women is a rather nice scent and has done D&G well. Several women at work, a few of which are twice my age, wear it and haven't the foggiest notion of who fronts it. And any red-blooded male knows who Gisele is. A masculine line should be handled the same way. But advertising says a lot about how a house may handle the product. If TO for Men smells great and I love it and have to it, I would buy it and happily say I owned a bottle, even if Matthew is the face. I'm just saying that, without having smelled it and now seeing the ad, which is supposed to create interest, it hasn't done so for me. In all fairness, I will sniff it, and be openminded about it, just like Kevin is when approaching some of the celeb scents he has reviewed on the site – rate it for the juice, not the name or association. But, as of now, it doesn't rank high on my “gotta sniff” list.

    So, when I get the chance to smell it, I will let you know what I think honestly, and I hope to be humbled by the quality and creativity in the scent. But if it stinks and I called it here….!

  36. Anonymous says:

    Can you set that on loop, please, I can watch that for about 30 minutes straight. Thanks, R!
    Regardless of the snark on him, I think he is hot.

  37. Anonymous says:

    I've heard that several times — that the early D&Gs are great. I'll try to look them up, the women's sounds great.

  38. Anonymous says:

    See, I know almost nothing about MM's persona, real or public, so I've got no problem — and until you mentioned Gisele's name, I'd forgotten who fronted The One for women. LOL — so, I'm the perfect ad target, aren't I?

    And seriously, I'll be shocked if The One for Men is a paragon of quality and creativity.

  39. Anonymous says:

    I'm in on John Cusack! But the catch-22 for me is that anyone like that, I'd be disappointed in them if they *did* front a fragrance.

  40. Anonymous says:

    Erin, see, I haven't seen any of those movies, and in fact, you just inspired me to check MM's wikipedia entry. I've seen him in one movie: Lone Star, and can't remember him at all so there you are. Matt Damon I do know, though, in case I'm losing all street cred here. And yes, I know Paul Newman 🙂

  41. Anonymous says:

    Yes he is, and yes he does 🙂

  42. Anonymous says:

    Then that's all that counts!

  43. Anonymous says:

    That's right, I had forgotten! VERY different ad, LOL…

  44. Anonymous says:


  45. Anonymous says:

    Damon did an amusing MM impression on Letterman, I think, in case you were wondering what on earth I was talking about. They're friends or something. Sure it's on YouTube if you haven't seen it.

  46. Anonymous says:

    Yep, the idea makes me squirm.

  47. Anonymous says:

    Paragon? Definetly not, especially the way D&G is formulating their products. But that is a different soap box for discussion right?

    It should, though, be at least on par with its female counterpart – a decent scent that fits within a certain measurement of quality, at least enough that allows it sell well. That should be the same for any house doing related or dual fragrances like this. Sadly it isn't the case. Listen to me ramble – I think my problem is that I really wish fragrances weren't designed to market for profit, but for the art of creating a unique or special scent. But, that is the world we live in… my perception of the business and how it should function is idealistic at best.

    Enough economics and marketing discussion here from me; I'll try and keep to just the fragrances from now on, promise!

  48. Anonymous says:

    Aha — will look for it, thanks!

  49. Anonymous says:

    Whoo, Robin! This topic is Poppin! I get an email sent to my phone everytime someone replies to this topic and my email just has been buzzing off the hook!

  50. Anonymous says:

    Actually, I often think the men's counterparts are better. Not always better, but often, and I think because they don't have to sweeten up the men's scents so much.

    Don't mind so much that fragrances are made for profit — that's the only way they're going to get made — but wish they'd all slow down, go for the long term customer instead of the quick sell.

  51. Anonymous says:

    Wow, that would make me insane to get comments on my phone!

  52. Anonymous says:

    My mother thinks he's the hottest man to ever walk the earth, and if there's a movie with him in it you better bet that she's in line to get tickets!
    Me, on the other hand, doesn't find him all that appealing.
    To me he's the male version of a butter face (for visual and pronunciation purposes: “but-her-face”). I'm not exactly fond of watching him on screen, because I feel like he doesn't have any acting range, and he just skates on by on playing himself in every single film – so, if you've seen one MM film, you've pretty much seen them all.
    As for the scent, it could be a winner, although I will admit that from what I've smelled I haven't been entirely impressed with anything that D&G have come out with as far as scent-wise. Their clothes – on the other hand – don't look too bad =0]

  53. Anonymous says:

    I honestly think this ad is meant to be kind of cute and a bit funny.

  54. Anonymous says:

    see, i find this sexy..I don't like overly deodorized (with aluminum no less) men. This to me is unsexy.

    he looks nice with his shirt off

  55. Anonymous says:

    I really have to say this publically, Robin.

    While I appreciate all the hard work that goes into this wonderful place, I am really offended by some of the snarkiness here.

    Not from you, you are one elegant lady, but by people who have nothing nice to say.

    My husband might be one of the long haired beach bums in your eyes, maam, but he is clean, showered, his hair is pulled back for work and he is well educated and works in the Social Pedagogue field.

    Maybe it is not so nice to judge a book by their cover.

    He is also 6 foot 9 or more (over 2 meters) and has the face of an angel. And he is european. But now, so am I.

    I am disappointed at myself for getting upset over comments here, but I have watched another poster insult my home town without saying anything. I have seen a reviewer rip on a fragrance which is one of the best things out there at the moment.

    I am disspointed and I had to say something.

    I won't name names, I just will not read comments for awhile.

    Be nice ladies, or you will ruin a place that Robin and her staff has worked so very hard to build.

  56. Anonymous says:

    and what do you want to pay the noses with? Food and water?

  57. Anonymous says:

    He isn't my cup of tea either but I wouldn't go *that* far!

  58. Anonymous says:

    Oh, I definitely agree — very tongue in cheek.

  59. Anonymous says:

    Kim, really sorry if you were offended by something here. Not sure I'm any less snarky than anyone else, but you know, people certainly ought to be able to rip on fragrances here — everyone, including me, has their own opinions and voicing opinions on perfume is kind of the point. Insulting others isn't the point, so again, sorry if you were offended.

  60. Anonymous says:

    It is nothing from you, Robin, I think you are a really nice person.

    It is okay to rip on fragrance, but sometimes the way it is done, just really rubs me the wrong way, and this is fine, too.

    Maybe I am being overly sensitive, but some things are really down right mean. To me, this is really not cool. But hey, I don't have to read it. And I can just roll my eyes instead, which is what I will go back to doing.

  61. Anonymous says:

    You hit the notion I am after right on the head! There seems to be a million launches and flankers and extreme and summer/fresh versions of EVERYTHING. And it is all for the quick buck. That is it; thanks Robin. You pegged it. I feel the same way. Yes, I realize that it is a business, but the art is being skipped a bit for the cash turnover; that's what I'm getting at. But like you said, without a healthy business, there would be no more products to smell at all, which means I'd miss all the good with the bad as well. So I guess I should just stop complaining and enjoy what a WIDE variety there is and find the good stuff for myself, right?!

  62. Anonymous says:

    LOL – of course, but only glasses full thrice a day and crusts of bread!!! No? Okay, I guess we can pay them… :->

  63. Anonymous says:

    Ok. Hope you will email me if you ever feel like someone here has insulted you personally.

  64. Anonymous says:

    I need to go watch it again (or 10 more times) …put it on loop, Robin, I will send you perfume if you do 😉

    pS will you be at Sniffapalooza?

  65. Anonymous says:

    nahh, I won't bug you with trivial things, R 🙂 you are going to Sniffalalala right?

  66. Anonymous says:


    gah, they video is no longer available, sigh, I guess I should work today then.

    (I work from home half of the time, and I need the youtube treats to make it through the day)

  67. Anonymous says:

    John Cusack. Robin, I know I mention before that after New Orleans, I lived in Chicago for 5 years and worked downtown and often went to Skokie and Evanstan for the vintage books, etc.

    Well, I always hoped for a John C siting. Nada never, near misses, my roomie's friend danced and played pool with him once.

    I heard his sister, Joan is really nice, she shops where my friend works.

    Who do I see, not John C, not Oprah, but every week I saw Jerry Springer and Stedman. (went to the same bank for one, and drank the same orange juice, the other.).

    Such is life. BTW, Jerry Springer seems like a nice guy. I have only seen his show a couple of times. (both on a dare, and for the humor factor. I could get hooked on this if I still lived in the USA, but I guess there is always streaming TV, right?)

    Well, I go to Chicago this year (for business and pleasure, I will look for John again, and if I should find him, I will tell him you said hi.)

    I wonder what he smells like?

  68. Anonymous says:

    Kim, I've put up a new version so you can stay home, LOL — but don't know how long it will be there — it may have been removed for copyright reasons.

    No Sniffa for me! Hope you'll have a great time though.

  69. Anonymous says:

    LOL — do say hi to JC for me if you see him, yes, and come back and tell us what cologne he wears!

  70. Anonymous says:

    I can send you a postcard? or can I? with a nice perfume goodie? I would have taken you to lunch!

  71. Anonymous says:

    shoot, had I known you were going to fix the link to a new one, I would have stayed in today!

  72. Anonymous says:

    Come back and post and tell me what wonderful new things you smelled, that will be better than a postcard! The one big sniffa I attended had wonderful gift bags, really incredible 🙂

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