Long before his appointment as the world's first professional perfume critic, Chandler Burr had made a name for himself as a perfume journalist with a bit of an edge. His excellent New Yorker article on the creation of Hermès Un Jardin sur le Nil, which gave us a glimpse behind the scenes of this secretive industry, was followed by his regular contributions for The New York Times on the current state of perfumery, in which he wrote passionately about his aversion against the mystification, the anachronistic traditions, and the unspoken rules in the perfume trade. The vastness of his contacts is the envy of most perfume bloggers, and sometimes I wonder if he made more enemies than friends in the past years — which I mean as a compliment, of course. Hardly surprising then, that his latest book was so highly anticipated by many, including me.
If scientific controversy was a central theme in The Emperor of Scent, The Perfect Scent takes a swing at the maladies of the perfume industry. Burr uncovers its deeper mechanisms, from the dilemmas faced by manufacturers who are forced to accept assignments without contracts, to the pointless secrecy in which perfume formulae are still enveloped…