One day Pucci mentioned that she loved the smell of a place in Turkey where the coast fell into the sea and the trees almost had their roots in the seawater, a mix of wood, sea breeze and fresh air, so Demachy specified patchouli and vetiver for the woody signature and certain synthetic molecules for the scent of the ocean. He kept its chypre heritage but twisted it in a modern way, finally adding galbanum to the top of the scent’s structure to make it less “tender.”
Fashion designers are ramping up their effort to capture the teen market with a slate of new perfumes. Marc Jacobs, whose new Daisy perfume has ruby-red-grapefruit notes, launched a social-networking site where fans can create a Daisy profile in a virtual flower field. Young Sexy Lovely perfume from Yves Saint Laurent comes in a pink-hued bottle with a heart-shaped indentation. While most teens can't afford $1,200 designer handbags and evening dresses, the thinking goes, they can afford a fancy eau de toilette, which typically costs less than $60.
— Why School Stinks This Year, in last week's Wall Street Journal, looks at new efforts to market fragrances to teens, and why some schools would rather teens just take a good shower.