Prince, the musician formerly known as "the artist formerly known as Prince", but now back to being just Prince, is going to launch a new fragrance. Unless it is all an elaborate joke, in which case, it would be a good one.
The scent is to be named 3121, is a "a kaleidoscope of rich florals", and will launch on 7/7/07. Check out the website, complete with promotional song and the tag line "purple will reign", along with the invitation to "join us to participate in our Global Charity Event". (first quote and news via contactmusic, image and additional information via 3121perfume.com)
I should point out that the Contact Music site has turned out to be wrong in the past about upcoming fragrances from musicians (they claimed in 2005 that Madonna would release a perfume in conjunction with her Defying Gravity tour, and I reported it here but it never materialized). The existence of the website seems to support the idea that something is up.
Update: it is a definite! And per Women's Wear Daily, 7% of sales on the launch date will be donated to 7 charities. Prince 3121 will "...come in an emerald-cut-diamond-shaped bottle with a purple hue", and the "white floral fragrance was blended by Adriana Medina at Givaudan and combines notes of jasmine, gardenia, muguet and tuberose, with patchouli and sandalwood".
Update 2: a longer description of the Prince 3121 fragrance:
3121 is a white floral scent that opens with a refreshing sparkle of crisp bergamot, opulent jasmine and gardenia. Orange flower and muguet sensually intertwine with tuberose and ylang ylang, creating a subtle, mysterious blend; evolving into notes of patchouli and creamy sandalwood. Precious cedarwood and luxurious musks complement this sexy scent with an almost surreal draw that tugs at all senses for total captivation.
Prince 3121 will be available in 30, 50 and 100 ml Eau de Parfum ($31.21-$70), Xquisite Perfume purse spray and Xotic Body Crème. (via press release on Yahoo Finance)
Update 3: Prince will launch 3121 with a concert at Macy's in Minneapolis.
Update 4: see a review of Prince 3121.