Since its 2002 launch, Axe's theme has been "giving guys an edge in the mating game," says David Rubin, brand development director for Axe deodorants. New TV ads, which began airing Monday, up the ante on that message. They show women who suddenly — and suggestively — blurt "Bom Chicka Wah Wah" to men wearing the spray.
— From Axe ads turn up the promise of sex appeal, in USA Today.
While disgusted, I find myself amused by the fact that the article had to explain 'boom chicka wah wah' to its audience *snicker*.
We have these adverts in the UK but the deodorant is called 'Lynx'. God, they make me cringe they are SO daft!! The idea that a cheap, pongy BO spray will have women throwing themselves at you is hilarious!! 'Sure' would do a better job. Thats Lynx though, their advertising has been shockingly crude for years. Not like 'Impulse'!!
Yes, I think they are both using the same advertising, LOL…
Please, some of us are old & out of it, I've never heard the phrase in my life — and since I'm not likely to see any of the ads, I'll probably never hear it again