IN 1994, Calvin Klein designed a fragrance that embodied, in its flat little screw-top bottle, the disaffected, sexually ambivalent grunge youth of the moment. CK One, with its unconventional black and white advertisements filled with moping, androgynous models, was arguably the most perfectly tailored fragrance ever pitched to one market, breaking industry rules and records, selling 20 bottles per minute at its peak.
— Hey, I bought one! The New York Times asks whether the new Calvin Klein CK IN2U (oops! we're probably supposed to call it ck in2u) can possibly do as well as CK One did in its day. Thanks to Minger71 for the link!