While it is true that this project is about as esoteric and uncommercial as perfume creation can be, such a flamboyant performance is bound to have an impact on the industry at large; not least as a kick in the pants to the complacency that sees 650 largely insipid, Identikit fragrances released per year, the majority with a shelf-life of 18 months or less.
What are you smelling of? You smell like a lei, Hawaiian flowers, the one beginning with a "g".' He opens his mouth and his nostrils at the same time. Shoves the piece of steak in and chews heartily. 'Mmm, it's the "g" flower, the gardenia one. Isn't it?' he says excitedly.