Three hints: Rock band. 1970s. You might have expected them to do a makeup line rather than a fragrance...
Yep, its KISS. Look for male and female fragrances to be released in September. Per Women's Wear Daily, "They are going to be very elegant, which will probably shock a lot of people".
Bonus (if somewhat off-topic) reading: I love Fresh Air, the NPR talk show hosted by Terry Gross. One of the weirdest shows she ever did was an interview with Gene Simmons of KISS. Read the transcript here.
Update: more information on the KISS fragrances can be found here.