Singer Ariana Grande will launch Thank U, Next, a new fragrance for women. Thank U, Next is named for Grande’s 2018 hit song…
One of the most significant proposed benefits of AI for fragrance creation is the ability for it to rapidly suggest alternative ingredients or formulas. The fragrance industry is currently responding to several cultural forces, like the rise of natural or “clean” fragrances limiting the use of synthetic ingredients, as well as the impact of raw ingredients from natural disasters or deforestation.
— Read more at Artificial intelligence is quietly disrupting the fragrance development process at Glossy.
Despite evolving conversations around gender fluidity, fragrance is the one space that continues to be defined by strict binaries of feminine and masculine. Florals and delicate smells traditionally have been assigned as feminine, while stronger and muskier scents as masculine.
Patrick Kelly, founder of an innovative fragrance label, Sigil, doesn't subscribe to such archaic restrictions.
— Read more at Sigil Is the Genderless Natural Fragrance Label Disrupting the Mainstream at PaperMag. (Note to aspiring perfume brands: there is not much left in the mainstream fragrance industry that hasn't already been disrupted a thousand times over and then some. You will not be the first.)