The changing rooms look like cabanas, beach sounds waft from the speaker system, and the imaging machine is disguised as a giant sand castle. The piece de resistance? The place is perfumed with Ocean Breeze, a scent meant to evoke a seaside vacation.
— Florida Hospital Celebration Health tries to make your MRI more enjoyable; from The New Muzak: Scent Marketing, at Smart Money.
A unique new advert is set to make commuters' mouths water as it replaces the usual bus shelter aroma with the scent of freshly cooked jacket potatoes.
Commuters waiting for buses in York, Manchester, London, Nottingham and Glasgow will be able to experience the 3D adverts for McCain Ready Baked Jackets.
— From Jacket potato ad smells of success at Yahoo.
Semoff says that a study run by Nike showed that adding scents to their stores increased intent to purchase by 80 per cent, while in another experiment at a petrol station with a mini-mart attached to it, pumping around the smell of coffee saw purchases of the drink increase by 300 per cent. "Numbers are pretty outrageous," he says.
— That's Steven Semoff, of the Scent Marketing Institute. Read more at The smell of commerce: How companies use scents to sell their products at the Independent.
It isn’t awful at first. Garlic or onions? Or maybe cloves or really bad perfume? But after a few minutes, the smell gets worse and worse, and eventually, you realize that it smells like a landfill. That is not a coincidence; the smell was “captured,” technically speaking, at a landfill, according to the campaign.
— Republican candidate for New York governor Carl Paladino is using a scented mailer to evoke "the stink of Albany". Read more at Candidate’s Scented Mailing Says Albany ‘Stinks’ at the New York Times. As always, no politics in the comments please!
To promote BMW Financial Services, Cundari, its Canadian agency of record, has produced an autoshow handout card similar to the perfume ads common in many magazines…