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Browsing by tag: revlon

A long history of excellence and credibility in fragrance

Posted by Robin on 25 February 2026 Leave a Comment

It marks a first new fragrance pillar for Elizabeth Arden since the launch of My Fifth Avenue in 2018, and comes as Revlon looks to both reinvigorate the Elizabeth Arden brand and ramp up efforts in fragrance across its portfolio. “At Revlon, we’re in what I would call long-term value creation and rebuilding mode,” said Amber Garrison, who joined the company last fall from The Estée Lauder Cos. as president of Elizabeth Arden and fragrances at Revlon. “Elizabeth Arden has a long history of excellence and credibility in fragrance, and we felt it was time for a new articulation of that vision.”

— Read more in Why Elizabeth Arden Is Launching Its First New Fragrance Pillar in Eight Years at Women's Wear Daily.

An anticompetitive ruse

Posted by Robin on 28 September 2024 Leave a Comment

“Revlon asks the court to accept that tale as the only possible explanation for why Ms. Spears decided to reject Revlon in favor of GBB,” the company’s lawyers write. “Revlon’s motion is more accurately an anticompetitive ruse to damage a competitor because Revlon, weakened in the market by its recent bankruptcy, cannot compete fairly with GBB, and seeks to frustrate GBB’s transition of Britney Brands, at the same time, sending a warning about future competition from an international rival that poses a growing threat to Revlon’s market share.”

— From the latest filing in the lawsuit Revlon filed against Give Back Beauty over the Britney Spears account. Read more in Britney Spears Perfume Lawsuit: Rival Blasts Revlon Accusations as ‘Vindictive’ and ‘Anticompetitive’ at Billboard.

They jumped ship and took the Britney account with them

Posted by Robin on 31 August 2024 Leave a Comment

Revlon is suing several former employees over allegations that they “sabotaged” the company’s decades-old fragrance partnership with Britney Spears and took the business to a competitor.

In a case filed Monday (Aug. 26) in Manhattan federal court, attorneys for Revlon and subsidiary Elizabeth Arden claim that four ex-staffers stole trade secrets and breached their contracts when they jumped ship to upstart rival Give Back Beauty and took the Britney account with them.

— Read more in Revlon Claims Its Own Execs ‘Sabotaged’ Britney Spears Perfume Partnership In New Lawsuit at Billboard.

5 Perfumes for: Happiness & Good Cheer

Posted by Angela on 20 March 2017 105 Comments

merry go round

That’s a presumptuous title, isn’t it? Why should I know what perfume will lift your mood? I don’t, so here’s a list of five perfumes that make me happy. My criteria is that they be friendly, uplifting, and maybe a little wacky. No brooding orientals or pretentious oeuvres here. Maybe you’ll find something to perk you up, too.

Jean Patou Colony: On the top of the “happy because it’s wacky” list is Colony, a pineapple syrup-infused chypre. To me, Colony is like an elegantly dressed woman who knows how to burp on command or who does a spot-on imitation of Foghorn Leghorn — all without mussing a hair of her chignon. How can that not bring you joy? For a bohemian take on the same concept…

Read the rest of this article »

Taylor Swift and Justin Bieber

Posted by Robin on 17 June 2016 Leave a Comment

Taylor Swift and Justin Bieber couldn’t turn around the cosmetics brands.

The long misery of Elizabeth Arden shareholders is at an end.

Rival beauty company Revlon is buying Elizabeth Arden in an all-cash deal for $14 per share, giving its struggling rival an enterprise value of $870 million including debt.

— Read more at Revlon Comes to the Rescue of Elizabeth Arden in $870M Deal at Fortune.

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