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Browsing by tag: pinrose

Pinrose Mystical Misfit ~ new perfume

Posted by Robin on 25 March 2019 Leave a Comment

Pinrose has launched Mystical Misfit, a new fragrance for women…

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What’s in a name

Posted by Robin on 16 December 2017 6 Comments

Shumate and Luby [of Pinrose] noticed that although the fragrance Sugar Bandit was neither their worst- nor best-seller, it had the highest re-purchase rate. Clearly, customers liked the scent, but something about the marketing was off.

“We realized that the name might be holding it back a little bit,” says Luby. After renaming it Secret Genius (described as “perfect for hatching plans and sneaking kisses”), sales took off, and it’s now their No. 1 best-seller.

— Read more at Here's Why Perfume Descriptions Are Never About Smell at Racked.

Pinrose Sun Saint & Lil’ Dipper ~ new perfumes

Posted by Robin on 11 April 2017 3 Comments

Pinrose Sun Saint and Lil' Dipper

Pinrose has adopted new packaging, and introduced two new fragrances for women, Sun Saint and Lil’ Dipper…

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Pinrose Merry Maker, Pillowtalk Poet & Tambourine Dreamer ~ fragrance reviews

Posted by Jessica on 2 February 2017 14 Comments

Pinrose Merry Maker, Pillowtalk Poet & Tambourine Dreamer towelettes

I can’t believe I’m starting a review with the words, “I was sitting at the hair salon, flipping through a back issue of Cosmopolitan magazine…” but there’s a first time for everything, so: I was sitting at the hair salon, flipping through a back issue of Cosmopolitan magazine, and I stopped short at an article titled “Click…Then Sniff.”1 Apparently “tech is turning fragrance on its head,” and the way we shop for fragrance — which is “ultimately an emotional purchase,” in case you didn’t know — is being revolutionized. How?! I needed to know.

The explanation was pretty dull and familiar to anyone who has been interested in perfume for the past decade-plus: through approaches like sample programs, visual imagery and exclusivity. (To translate that back into 2005 terminology: swapping, illustrated blog posts and Serge Lutens bell jars.) One of the article’s featured brands was Pinrose, which started as a “try-at-home” perfume line but has since branched out into brick-and-mortar stores…

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Pinrose Gilded Fox & Wild Child ~ new perfumes

Posted by Robin on 2 May 2016 2 Comments

Pinrose Gilded Fox and Wild Child

Pinrose has launched two new fragrances for women, Gilded Fox and Wild Child…

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