Shumate and Luby [of Pinrose] noticed that although the fragrance Sugar Bandit was neither their worst- nor best-seller, it had the highest re-purchase rate. Clearly, customers liked the scent, but something about the marketing was off.
“We realized that the name might be holding it back a little bit,” says Luby. After renaming it Secret Genius (described as “perfect for hatching plans and sneaking kisses”), sales took off, and it’s now their No. 1 best-seller.
— Read more at Here's Why Perfume Descriptions Are Never About Smell at Racked.