Emily Ratajkowski, plus a pack of peeping toms, for Paco Rabanne Pure XS for Her. Probably NSFW, and if you were offended by the Francisco Henriques / Pure XS version last year, this one will probably offend you too.
Paco Rabanne Pure XS for Her ~ new fragrance
Paco Rabanne has launched Pure XS for Her, the feminine counterpart to last year’s Pure XS. Pure XS for Her is a flanker to 1994’s XS Pour Elle…
Paco Rabanne Calandre ~ fragrance review
It’s barely February, but my daffodils have buds, and clouds of daphne perfume lurk in pockets on the street. It’s not yet the spring of Easter egg colors and Guerlain Chamade, and it might snow again anytime. No, it’s a sort of pre-spring. It’s the perfect time for the knife-edged green beauty of Paco Rabanne Calandre.
Perfumer Michel Hy developed Calandre, and it launched in 1969. Its notes include aldehydes, bergamot, green notes, geranium, orris root, jasmine, lily of the valley, rose, amber, oakmoss, musk, sandalwood and vetiver. (Michel Hy was a genius of the green chypre — he also worked on Yves Saint Laurent Rive Gauche, Yves Saint Laurent Y and Balmain Ivoire.) In French, the word “calandre” means “grille,” as in the grille on a car or a radiator. It also means “mangle,” a machine that irons linens when you feed them through its long rollers…
A comical dramatisation of a surreal situation
The scenario depicted in the ad was not realistic and the tone was risqué but comedic and farcical. We considered the ad showed the male character’s attractiveness in a light-hearted, humorous way, rather than in a degrading or humiliating manner. We therefore considered viewers were likely to recognise the ad was a comical dramatisation of a surreal situation.
— UK regulator the Advertising Standards Authority rules that Paco Rabanne's peeping jane ad for Pure XS isn't too sexist to show on TV. Read more at Puig wins ASA ruling after Paco Rabanne fragrance ad receives 120 complaints at Cosmetics Business.
Super cool dude
The story of Paco Rabanne, including the fragrances.